The Culture of Enterprise in Neoliberalism

Specters of Entrepreneurship

By Tomas Marttila

© 2013 – Routledge

248 pages

Purchasing Options:
Paperback: 9781138920743
pub: 2015-05-21
US Dollars$44.95
Hardback: 9780415634038
pub: 2012-12-19
US Dollars$145.00

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About the Book

This book provides an empirical study of the increasing importance of the concept of the entrepreneur in the context of the neoliberal cultural paradigm. Using the theoretical framework of the post-structural discourse theory and methods of qualitative discourse analysis, the book describes the changes in political discourse that resulted in the increasing dominance of the figure of the entrepreneur after the late 1980s.


“Marttila’s analysis paints an impressive picture both as regards its social-theoretical penetration and its methodical and empirical coverage of the subject matter. The work makes a substantial contribution to analyzing discourse strategies and brings methodical discussion in the field of discourse analysis a good step forward.”

- Prof. Oliver Marchart, University of Lucerne, Switzerland

“Marttila’s research is a real enrichment both for literature on discourse analysis and for literature on the change of welfare regimes. It proves in an exemplary way what discourse analysis is able to do. Looking at the results at hand, we have to establish that the author’s substantial penetration into the methodological and methodical foundations of discourse analysis have been really worthwhile.”

- Prof. Richard Münch, University of Bamberg, Germany

Table of Contents

1. Specters of Entrepreneurship 2. The Culture of Enterprise 3. Discourse, Difference, Meaning 4. Political Discourse 5. Discourse Analysis 6. Liberal-Conservative Politics for Functioning Market Economy: 1991-1994 7. Social-Democratic Politics for Full Employment: 1994-1997 8. Securing the Welfare in the KBE: 1997-2004 9. The Specters of Entrepreneurship

About the Author

Tomas Marttila is Research Assistant and Lecturer at the Department of Sociology at University of Bamberg, Germany.

About the Series

Routledge Advances in Sociology

This series presents cutting-edge developments and debates within the field of sociology. It provides a broad range of case studies and the latest theoretical perspectives, while covering a variety of topics, theories and issues from around the world. It is not confined to any particular school of thought.

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Subject Categories

BISAC Subject Codes/Headings:
POLITICAL SCIENCE / Economic Conditions
SOCIAL SCIENCE / Sociology / General