Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success.
This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication.
With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come.
Additional content can now be found on the author's website - www.rethinkbuscomm.net
'Much more than a book, this is an interactive guide to allow you not only to enhance your practice as a communicator in the digital age, it also enables you to assess the impact that new communication technologies, such as videoconferencing and texting, can have on your organisation and its culture. As such, it opens up a whole set of new possibilities for all leaders to update and improve their effectiveness in an increasingly crucial area.' - Phil Radcliff, Associate Fellow, Henley Business School, UK
'The authors successfully provide practical ideas and advice on improving business communications, emphasising the importance of context in an environment of rapid technological change. Its structure and content reflect a deep understanding of communications and of the potential of ‘new’ technologies. It will be of great benefit to multiple audiences seeking to develop their careers.' - Peter Bullen, Emeritus Professor, University of Hertfordshire, UK
'I am responsible at the institution I work at for internal communications. Our staff and students say they receive too much communication but then say they don’t know about anything. Fundamentally different approaches to getting key information across are needed and this book provides much food for thought that I believe will help in developing practical solutions to making communication in the business context more effective' - Gunter Saunders, Professor, The University of Westminster, UK
Introduction 1. Developing your Communication: Deciding where to start 2. How Should we Analyse Communication? 3. What does Communication Mean? 4. How is Communication Affected by the Organisational Context? 5. How Should we Plan and Organise Professional and Business Writing? 6. What is an Effective Writing Style? 7. Effective Design and Visual Aids 8. What Makes Documents Effective? 9. What is Effective Interpersonal Communication? 10. How do Interpersonal Skills Work in Practice? 11. How can we Organise Effective Meetings? 12. How can we Plan and Deliver Effective Presentations? 13. How can we Build Effective Teams? 14. Change, Communication and Future-gazing