Cyberpop

Digital Lifestyles and Commodity Culture

By Sidney Eve Matrix

© 2013 – Routledge

206 pages

Purchasing Options:
Paperback: 9780415649018
pub: 2012-07-26
US Dollars$54.95
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Hardback: 9780415976770
pub: 2006-05-21
US Dollars$140.00
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e–Inspection Copy

About the Book

Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as 'virtuality,' 'speed,' and 'Connectivity') operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson's Neuromancer, Scott Westerfeld's Polymorph), advertising for digital products and services (Apple Computer's '1984/McIntosh' campaign, AT&T's 'mLife' campaign), digital artworks (including virtual females such as Motorola's 'Mya' and Elite Modeling Agency's 'Webbie Tookay,' and work by visual artist Daniel Lee for Microsoft's 'Evolution' campaign), and video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities - which typically fetishize computers and celebrate a 'high tech' aesthetic encourage participation in digital capitalism and commodity cyberculture. Matrix argues that popular representations of cyberculture often function as forms of social criticism that creatively inspire audiences to 'think different' (in the words of Mac advertising) about the consequences of the digitalization of everyday life.

About the Author

Sidney Eve Matrix (Ph.D. University of Minnesota, 2003) is Assistant Professor of Women's Studies at the University of Winnipeg.

About the Series

Routledge Studies in New Media and Cyberculture

This series is our home for innovative research in the field of digital media. It includes monographs and targeted edited collections that provide new insights into this subject as its influence and significance grow into the twenty-first century.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
PER000000
PERFORMING ARTS / General
SOC022000
SOCIAL SCIENCE / Popular Culture
SOC052000
SOCIAL SCIENCE / Media Studies