Inviting Latino Voters

Party Messages and Latino Party Identification

By Stacey L. Connaughton

© 2005 – Routledge

224 pages | 1 B/W Illus.

Purchasing Options:
Paperback: 9780415649308
pub: 2012-09-09
US Dollars$48.95
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Hardback: 9780415971829
pub: 2004-12-11
US Dollars$145.00
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e–Inspection Copy

About the Book

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

About the Series

Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues

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Subject Categories

BISAC Subject Codes/Headings:
POL000000
POLITICAL SCIENCE / General
POL015000
POLITICAL SCIENCE / Political Process / Political Parties