© 2004 – Routledge
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography
Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.