The Japanese Adult Video Industry

By Heung-Wah Wong, Hoi-yan Yau

© 2016 – Routledge

256 pages

Purchasing Options:
Hardback: 9780415703789
pub: 2016-04-30

About the Book

Unlike many other books on pornography which concentrate on arguments about restricting or not restricting pornography, this book focuses on the production of adult videos. It outlines and examines the industrial dynamics of the industry, its strategies, technological capabilities and organisational structure. It discusses the socialisation of those who participate in the industry, the role of censorship, the nature of markets and the wider cultural impact of the industry.

Table of Contents

1. Introduction 2. A History of Adult Videos in Japan 3. AV Maker 4. Model Company vs. AV Maker: The presentation and trading of AV girls 5. AV Maker vs. AV Girls: The socialization of AV girls 6. Genba I: The basic structure of AV narrative 7. Genba II: The transformation of the basic stucture of AV narrative 8. Censorship Center: The creation of consensus 9. Conclusion

About the Authors

Wong Heung-Wah is Associate Professor and Head of the School of Modern Languages and Cultures at the University of Hong Kong

Yau Hoi-yan is an Associate Professor in the Graduate School of Humanities and Social Sciences at Tsukuba University

About the Series

Routledge Culture, Society, Business in East Asia Series

Editorial Board:

Heung Wah  Wong (Executive Editor), The University of Hong Kong, Hong Kong, China
Chris Hutton, The University of Hong Kong, Hong Kong, China
Wayne Cristaudo, The University of Hong Kong, Hong Kong, China
Harumi Befu (Emeritus Professor), Stanford University, USA
Shao-dang Yan, Peking University, China
Andrew Stewart MacNaughton, Reitaku University, Japan
William Kelly, Independent Researcher
Keiji Maegawa, Tsukuba University, Japan
Kiyomitsu Yui, Kobe University, Japan

How and what are we to examine if we wish to understand the commonalities across East Asia without falling into the powerful fictions or homogeneities that dress its many constituencies? By the same measure, can East Asian homogeneities make sense in any way outside the biases of East-West personation?

For anthropologists familiar with the societies of East Asia, there is a rich diversity of work that can potentially be applied to address these questions within a comparative tradition grounded in the region as opposed the singularizing outward encounter. This requires us to broaden our scope of investigation to include all aspects of intra-regional life, trade, ideology, culture, and governance, while at the same time dedicating ourselves to a complete and holistic understanding of the exchange of identities that describe each community under investigation. An original and wide ranging analysis will be the result, one that draws on the methods and theory of anthropology as it deepens our understanding of the interconnections, dependencies, and discordances within and among East Asia.

The book series includes three broad strands within and between which to critically examine the various insides and outsides of the region. The first is about the globalization of Japanese popular culture in East Asia, especially in greater China. The second strand presents comparative studies of major social institutions in Japan and China, such as family, community and other major concepts in Japanese and Chinese societies. The final strand puts forward cross-cultural studies of business in East Asia.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Ethnic Studies / General