© 2014 – Routledge
230 pages | 23 B/W Illus.
Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants’ perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also explains how these displays, discourses, and practices lead to the trained perspective necessary for expertise. This trained vision is constructed over time through what Fountain terms embodied rhetorical action, an intertwining of body-object-environment that undergirds all scientific, medical, and technical work.
This book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethnographic approaches to rhetoric.
"Not since reading Bruno Latour and Steve Woolgar’s Laboratory Life, have I encountered such a methodologically rigorous study of a laboratory, although this time it is the "cadaver lab" of gross anatomy at the University of Minnesota. Fountain’s approach is ethnographic, his observations grounded in a theoretical framework that synthesizes concepts from rhetoric of science, Gibson’s ecological theory of vision, and classical rhetoric. Fountain’s fine-grained analysis of medical students’ socialization into the embodied "ways of seeing" in the anatomy lab constitutes a major contribution to the fields of TPC as well as rhetoric of science/medicine, visual rhetoric, and medical education."
- Carol Berkenkotter, Professor of Writing Studies, University of Minnesota
"Fountain’s ethnography expertly interrogates the epistemological processes for developing medical professionals’ anatomical lenses. Fountain’s argument that "anatomy education is a social, embodied and deeply rhetorical endeavor" is well supported through his carefully triangulated analyses of field notes, interviews, images, and course materials. Using rhetorical and phenomenological lenses, he creates a generative tension between apodeixis and epideixis, a key factor for the students observing and working with cadavers. His prose is superbly wrought, too."
- Barbara Heifferon, Professor of English, Louisiana State University
"Rhetoric in the Flesh is a substantial book, reporting on an ethnographic study of two gross anatomy classes. It filters the study through a rhetorical lens that pairs apodeictic display and epideictic rhetoric in novel and interesting ways. It at once contributes to the growing body of research in the rhetoric of health and medicine and to rhetorical theory."
- Dale L. Sullivan, Professor of English, North Dakota State University
Chapter 1 Introduction: Developing Expertise and Learning to See
Chapter 2 One Body to Learn Another: Activities of the Anatomy Lab
Chapter 3 Looking at Pictures: Multimodal Displays and Perceived Affordances
Chapter 4 Hands-On Visuals: Embodied Observation and Rhetorical Verification
Chapter 5 Making Beautiful Bodies: Dissection as an Ordering Practice
Chapter 6 Downplaying Personhood: Anatomical Focus and the Praise of Cadavers
Chapter 7 Acknowledging Personhood: Anatomical Donation and the Gift Analogy
Chapter 8 Conclusion: Embodied Rhetorical Action
The ATTW Series in Technical and Professional Communication publishes interesting and useful work in a wide range of topics related to technical and professional communication (TPC), including but not limited to the following: assessment of TPC programs, content management systems, globalization of TPC, human-computer interaction, intercultural communication, health-care and medical communication, pedagogy of TPC, publication management, risk and crisis communication, service learning in TPC, technical and professional editing, translation of TPC, usability/user-experience and accessibility studies, visual communication, and web design and development.