Planning Advertisements (RLE Advertising)

By Gilbert Russell

© 2013 – Routledge

208 pages

Purchasing Options:
Hardback: 9780415817998
pub: 2013-03-21
US Dollars$105.00
x

Look Inside

About the Book

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

Table of Contents

1. Planning an Approach to Advertisements 2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message 3. Planning the Advertiser’s Message – 1 4. Planning the Advertiser’s Message – 2 5. Twenty Ways of Planning Advertisements 6. Planning Advertisements Design 7. Planning a Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning Advertising to the Retail Trade 11. Planning Advertisement Films and Broadcasting 12. The Advertiser in Search of an Agent.

About the Series

Routledge Library Editions: Advertising

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS002000
BUSINESS & ECONOMICS / Advertising & Promotion
SOC000000
SOCIAL SCIENCE / General