Agenda Setting in a 2.0 World

New Agendas in Communication

Edited by Thomas J. Johnson

© 2013 – Routledge

294 pages

Purchasing Options:
Paperback: 9780415837002
pub: 2013-07-17
US Dollars$54.95
Hardback: 9780415837019
pub: 2013-07-19
US Dollars$175.00

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About the Book

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.

Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.


"Agenda Setting in a 2.0 World provides a fresh discussion of significant research issues and opportunities that face modern agenda setting scholarship. This book is recommended to graduate students who would like to explore the various facets of agenda setting research and to mass communication scholars at large." - Guy J. Golan, Syracuse University, USA

Table of Contents

Chapter 1 Media Agenda Setting in a Competitive and Hostile Environment: The Role of Sources in Setting versus Supporting Topical Discussant Agendas in the Tea Party Patriots’ Facebook Group Sharon Meraz

Chapter 2 Agenda Setting, Elections, and the Impact of Information Technology Jason A. Martin

Chapter 3 Value Resonance and the Origins of Issue Salience Sebastián Valenzuela

Chapter 4 Contingent Factors of Agenda-Setting Effects: How Need for Orientation, Issue Obtrusiveness, and Message Tone Influence Issue Salience and Attitude Strength Yonghwan Kim

Chapter 5 Setting the Political Culture Agenda: The impact of Media Use on Political Trust and Participation in Kosovo Lindita Camaj

Chapter 6 Toward the Third Level of Agenda-Setting Theory: A Network Agenda Setting Model Lei Guo

Chapter 7 It’s Not Just a Laughing Matter: How Entertainment News Programs Influence the Transfer of the Media’s Agenda to the Public’s Agenda Similarly to Traditional Hard News Jennifer Kowalewski

Chapter 8 From What the Public Thinks About to What the Public Does: Agenda-Setting Effects as a Mediator of Media Use and Civic Engagement Soo Jung Moon

Chapter 9 The Public Agenda Along the Life Span: Testing the Life-Cycle Effect of Age on the Agenda-Setting Process Jae Kook Lee

Chapter 10 Online Agenda Setting: A New Frontier for Theory Development Hai Tran

Chapter 11 Consensus-Building Function of Agenda Setting in Times of Crisis: Substantive and Affective Dimensions Vanessa de Macedo Higgins Joyce

Chapter 12 Agenda Setting in the Corporate Sphere: Synthesizing Findings and Identifying New Opportunities in this Growing Domain Matthew W. Ragas

About the Editor

Thomas J. Johnson is the Amon G. Carter Jr. Centennial Professor in the School of Journalism at the University of Texas at Austin. His most recent co-edited book, International Media Communication in a Global Age (Routledge, 2009), examines key issues regarding global communication. Johnson has 50 refereed journal articles published or in press, 19 book chapters, and more than 100 papers at international, national, and regional conferences.

About the Series

New Agendas in Communication Series

This series brings together groups of emerging scholars to tackle important interdisciplinary themes that demand new scholarly attention and reach broadly across the communication field’s existing courses. Each volume stakes out a key area, presents original findings, and considers the long-range implications of its "new agenda."

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies