Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors.
Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Preface Section 1: Sport Media Foundations 1. Sport and the Media: A Defining Relationship 2. The Evolution of the Nexus: Understanding the Game Section 2: Sport Media Landscapes 3. The Sport and Media Industries: Meeting the Global Players 4. Broadcast Rights and Revenue: Putting up Big Numbers 5. Sport Media Regulation: Making the Rules Section 3: Sport Media Professionals 6. Sport Journalists: Friend or Foe? 7. Sport Media Relations Practitioners: Inside the Team Section 4: Sport Media Strategies 8. Sport Media Planning and Promotion: The Foundations of Coverage 9. Sport Media Communications: Feeding the Media 10. Sport Media Interactions: Working with the Media 11. Sport and Social Media: Keeping up with the Tweets, Posts and Links 12. Major Sport Event Media Management: Controlling the Chaos 13. Managing Crises, Scandals and Reputations: Not All Publicity is Good
This Sport Management Series has been providing a range of texts for core subjects in undergraduate sport business and management courses around the world for more than 10 years. These textbooks are considered essential resources for academics, students and managers seeking an international perspective on the management of the complex world of sport.
Many millions of people around the globe are employed in sport organizations in areas as diverse as event management, broadcasting, venue management, marketing, professional sport, community and collegiate sport, and coaching as well as in allied industries such as sporting equipment manufacturing, sporting footwear and apparel, and retail.
At the elite level, sport has moved from being an amateur pastime to one of the world’s most significant industries. The growth and professionalization of sport has driven changes in the consumption and production of sport and in the management of sporting organizations at all levels of sport.
Managing sport organizations at the start of the 21st century involves the application of techniques and strategies evident in leading business, government and nonprofit organizations. This series explains these concepts and applies them to the diverse global sport industry.
To support their use by academics, each text is supported by current case studies, targeted study questions, further reading lists, links to relevant web-based resources, and supplementary online materials such as case study questions and classroom presentation aids.
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