Sport and the Media

Managing the Nexus, 2nd Edition

By Matthew Nicholson, Anthony Kerr, Merryn Sherwood

© 2015 – Routledge

304 pages

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Paperback: 9780415839822
pub: 2015-06-22
Currently out of stock
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Hardback: 9780415839815
pub: 2015-06-29
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About the Book

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.

The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors.

Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Table of Contents

Preface Section 1: Sport Media Foundations 1. Sport and the Media: A Defining Relationship 2. The Evolution of the Nexus: Understanding the Game Section 2: Sport Media Landscapes 3. The Sport and Media Industries: Meeting the Global Players 4. Broadcast Rights and Revenue: Putting up Big Numbers 5. Sport Media Regulation: Making the Rules Section 3: Sport Media Professionals 6. Sport Journalists: Friend or Foe? 7. Sport Media Relations Practitioners: Inside the Team Section 4: Sport Media Strategies 8. Sport Media Planning and Promotion: The Foundations of Coverage 9. Sport Media Communications: Feeding the Media 10. Sport Media Interactions: Working with the Media 11. Sport and Social Media: Keeping up with the Tweets, Posts and Links 12. Major Sport Event Media Management: Controlling the Chaos 13. Managing Crises, Scandals and Reputations: Not All Publicity is Good

About the Authors

Matthew Nicholson is an Associate Professor within the Centre for Sport and Social Impact at La Trobe University, Australia. Matthew’s research interests include the social impact of sport, the capacity of the community sport sector, increasing participation in sport and physical activity, the sport media nexus and efficacy of government policy. Matthew is the author and editor of a wide range of books, including Sport Management: Principles and Applications, Participation in Sport, Sport and Policy: Issues and Analysis and Sport and Social Capital

Anthony Kerr is a Lecturer in the Department of Management and Marketing at La Trobe University, Australia. He has designed and delivered a wide range of subjects in sport business and marketing and his research interests focus on brand equity and professional football, especially the contribution that foreign fans (‘satellite supporters’) can make to an organisation’s bottom line in a global marketplace. He has been recognised for excellence in teaching and has a proven track record in marketing, sponsorship and media relations for sport organizations worldwide, and has worked with some of the world’s most famous brands: Nike, AT&T Wireless, SEGA, TimeWarner and the UK Super League

Merryn Sherwood is a former award-winning newspaper journalist, who has worked in the media space at major events including the Vancouver 2010 Winter Olympic Games, 2010 Singapore Youth Olympic Games, Delhi 2010 Commonwealth Games, the 2011 Rugby World Cup and the Australian Open. Since 2011 she has worked as a media contractor for the International Triathlon Union, including driving the ITU’s social media channels at the London 2012 Olympic Games and editing Mind, Body, Soul - 25 Years of the International Triathlon Union, a limited edition book release to celebrate 25 years of the ITU’s history. She is currently undertaking a PhD that explores the roles of communications and media relations staff within Australian sports organisations at La Trobe University, where she also teaches in the sport management programme

About the Series

Sport Management Series

This Sport Management Series has been providing a range of texts for core subjects in undergraduate sport business and management courses around the world for more than 10 years. These textbooks are considered essential resources for academics, students and managers seeking an international perspective on the management of the complex world of sport.

Many millions of people around the globe are employed in sport organizations in areas as diverse as event management, broadcasting, venue management, marketing, professional sport, community and collegiate sport, and coaching as well as in allied industries such as sporting equipment manufacturing, sporting footwear and apparel, and retail.

At the elite level, sport has moved from being an amateur pastime to one of the world’s most significant industries. The growth and professionalization of sport has driven changes in the consumption and production of sport and in the management of sporting organizations at all levels of sport.

Managing sport organizations at the start of the 21st century involves the application of techniques and strategies evident in leading business, government and nonprofit organizations. This series explains these concepts and applies them to the diverse global sport industry.

To support their use by academics, each text is supported by current case studies, targeted study questions, further reading lists, links to relevant web-based resources, and supplementary online materials such as case study questions and classroom presentation aids.

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Subject Categories

BISAC Subject Codes/Headings:
SOC052000
SOCIAL SCIENCE / Media Studies
SPO066000
SPORTS & RECREATION / Sociology of Sports
SPO068000
SPORTS & RECREATION / Business Aspects

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