Rhetoric and Ethics in the Cybernetic Age

The Transhuman Condition

By Jeff Pruchnic

© 2013 – Routledge

206 pages

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Hardback: 9780415840347
pub: 2013-08-26
US Dollars$140.00
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About the Book

It has become increasingly difficult to ignore the ways that the centrality of new media and technologies — from the global networking of information systems and social media to new possibilities for altering human genetics — seem to make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than devoting our critical energies towards critiquing humanist touchstones, we should instead examine the ways in which media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Pruchnic combines this historical itinerary with critical interrogations of diverse cultural and technological sites — the logic of video games and artificial intelligence, the ethics of life extension in contemporary medicine, the transition to computer-automated trading in world stock markets, the state of critical theory in the contemporary humanities — along with innovative analyses of the works of such figures as the Greek Sophists, Kenneth Burke, Martin Heidegger, Michel Foucault, Friedrich Nietzsche, and Gilles Deleuze. This book argues that our best strategies for crafting persuasive communication and producing ethical relations between individuals will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.

Table of Contents

Introduction: The Cybernetic Age 1. The Transhuman Condition 2. The Age of the World Program: The Convergence of Technics and Media 3. Rhetoric in the Age of Intelligent Machines: Burke on Affect and Persuasion After Cybernetics 4. Any Number Can Play: Burroughs, Deleuze, and the Limits of Control 5. On the Genealogy of Mortals; or, Commodifying Ethics

About the Author

Jeff Pruchnic is an Assistant Professor in English at Wayne State University, USA.

About the Series

Routledge Studies in Rhetoric and Communication

This series is our home for cutting-edge, scholarly studies and edited collections in the fields of rhetoric and writing studies. Titles are characterized by dynamic interventions into established subjects and innovative studies on emerging topics.

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Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies
LAN015000
LANGUAGE ARTS & DISCIPLINES / Rhetoric
TEC052000
TECHNOLOGY & ENGINEERING / Social Aspects