Global Citizenship and the Legacy of Empire

Marketing Development

By April Biccum

© 2010 – Routledge

210 pages | 5 B/W Illus.

Purchasing Options:
Paperback: 9780415846998
pub: 2013-12-12
US Dollars$48.95
Hardback: 9780415461788
pub: 2009-09-01
US Dollars$150.00

About the Book

This book investigates the parallels between mainstream development discourse and colonial discourse as theorized in the work of Homi Bhabha, Gayatri Spivak and Edward Said. Aiming to repoliticize post-colonial theory by applying its understandings to contemporary political discourses, author April Biccum critically examines the ways in which development in its current form has recently begun to be promoted among the metropolitan public.

Biccum contends that what has begun is a sustained marketing campaign for development that is a repetition, augmentation and ultimately much greater success of the work of the Empire Marketing Board of 1926. Demonstrating how this marketing campaign for development attempts to facilitate support for neo-liberal globalization, Biccum contends that this theatre of legitimation is emerging in response to growing critical voices and counter-hegemonic activity on the international stage.

Featuring in depth analyses of the UK, cultural values, DfID, the commemoration of the slave trade and campaigns including Live8 and Make Poverty History, this book will be of interest to students and scholars of postcolonial studies, development studies, and international political economy. It will also offer insights valuable to a wider range of subjects including critical theory and globalization studies.

Table of Contents

1. A Shift in Vocabulary 2. By the Logic of a Rupture 3. Marketing Development: A ‘New’ National Narrative 4. Authorised Versions of ‘Otherness’: Creating Imperial Subjects Abroad 5. Marketing Empire: Creating Imperial Subject at Home 6. Gender and Development, Women Mark the Borders of Civility 7. Toward the Conscious Exploitation of Ambivalence

About the Author

April Biccum is a Lecturer in the Department of Politics and International Relations at Lancaster University. Her research focuses on bringing post-colonial theory into the domain of political theory and the politics of development.

About the Series

RIPE Series in Global Political Economy

For almost two decades now, the RIPE Series published by Routledge has been an essential forum for cutting-edge scholarship in International Political Economy. The series brings together new and established scholars working in critical, cultural and constructivist political economy. Books in the RIPE Series typically combine an innovative contribution to theoretical debates with rigorous empirical analysis.

The RIPE Series seeks to cultivate:

  • Field-defining theoretical advances in International Political Economy
  • Novel treatments of key issue areas, both historical and contemporary, such as global finance, trade, and production
  • Analyses that explore the political economic dimensions of relatively neglected topics, such as the environment, gender relations, and migration
  • Accessible work that will inspire advanced undergraduates and graduate students in International Political Economy.

James Brassett – Warwick

Eleni Tsingou – Copenhagen Business School

Susanne Soederberg – Queen’s

Jacqueline Best – Ottawa

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
POLITICAL SCIENCE / History & Theory
POLITICAL SCIENCE / International Relations / General
POLITICAL SCIENCE / Political Ideologies / General
SOCIAL SCIENCE / Poverty & Homelessness
SOCIAL SCIENCE / Media Studies