The Political Economy of City Branding

By Ari-Veikko Anttiroiko

© 2014 – Routledge

204 pages | 13 B/W Illus.

Purchasing Options:
Hardback: 9780415859455
pub: 2014-02-06
US Dollars$145.00
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About the Book

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand.

The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed.

The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results.

This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

Table of Contents

1. Introduction 2. Challenges of Globalization 3. Global Urban Hierarchy and Asymmetry 4. Underlying Dynamics: City attraction hypothesis 5. Living in a Branded World 6. City Branding as a Strategic Tool 7. Economic Profiles of Post-Industrial Cities 8. From Win-Win Situation to Creative Class Struggle 9. New Paradigm for Urban Management 10. Conclusion

About the Author

Ari-Veikko Anttiroiko is Adjunct Professor in the School of Management at the University of Tampere, Finland. His research areas include local governance, global intercity competition, e-government, public sector innovations, and high-tech centre research.

About the Series

Routledge Advances in Regional Economics, Science and Policy

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Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS020000
BUSINESS & ECONOMICS / Development / Business Development
BUS072000
BUSINESS & ECONOMICS / Development / Sustainable Development