Fake Stuff

China and the Rise of Counterfeit Goods

By Yi-Chieh Jessica Lin

© 2011 – Routledge

92 pages

Purchasing Options:
Paperback: 9780415883030
pub: 2011-02-09
US Dollars$35.95
x
Hardback: 9780415883023
pub: 2011-02-09
US Dollars$150.00
x

e–Inspection Copy Companion Website

About the Book

"The Anthropology of Stuff" is part of a new Series dedicated to innovative, unconventional ways to connect undergraduate students and their lived concerns about our social world to the power of social science ideas and evidence. Our goal with the project is to help spark social science imaginations and in doing so, new avenues for meaningful thought and action. Each "Stuff" title is a short (100 page) "mini text" illuminating for students the network of people and activities that create their material world.

Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.

Reviews

"This very short book is, to my knowledge, the only anthropological volume yet available on the very important topic of China-made copy goods. As such, it is a welcome additoin to the literature…This is a fascinating book, one that I have much enjoyed reading."

Gordon Mathews, The Chinese University of Hong Kong

'should resonate with its intended audiences in global classrooms.'

'…an engaging classroom introduction, including solid questions for discussion and further work….Fake Stuff highlights the need to talk about this area in so many aspects of understanding China and its myriad flows worldwide.'

-Gary McDonogh, Bryn Mawr College in Asia Pacific World, vol 3 no 1

Table of Contents

1. Introduction 2. The Structure of a Counterfeit Industry 3. The Market of Counterfeit Goods 4. Consuming Counterfeit Goods 5. Counterfeit Culture as Protest and Rebellion 6. Conclusion

About the Series

Routledge Series for Creative Teaching and Learning in Anthropology

Editors: Richard H. Robbins, SUNY at Plattsburgh and Luis A. Vivanco, University of Vermont 

This series is dedicated to innovative, unconventional ways to connect undergraduate students and their lived concerns about our social world to the power of social science ideas and evidence. We seek to publish titles that use anthropology to help students understand how they benefit from exposing their own lives and activities to the power of anthropological thought and analysis. Our goal is to help spark social science imaginations and, in doing so, open new avenues for meaningful thought and action.

Books proposed for this series should pose questions and problems that speak to the complexities and dynamism of modern life, connecting cutting edge research in exciting and relevant topical areas with creative pedagogy. We seek writing that is clear and accessible, yet not simplistic. The series has three primary projects:

The Anthropology of Stuff

This project invites proposals for 100 to 120 page books devoted to tracing the biographies and social lives of commodities that illuminate for students the network of people, institutions, and activities that create their material world. The series already has successful titles on milk, coffee, lycra, counterfeit goods, bicycles, Wal-Mart, and alcohol, as well as a forthcoming title on seafood. We seek books that:

  • Focus on specific problems or issues (e.g. social inequality, violence, gender discrimination, consumption, environmental degradation, urban mobility, etc.).
  • Use close description and analysis of everyday objects to stimulate students to think about their own culture and their place in it.
  • Make complex concepts (e.g. capitalism, the nature of hegemony, commodification, etc.) accessible to undergraduate readers.
  • Integrate a set of learning and teaching tools that could include the use of field research projects, group projects, media analysis, films, web-based research, and other relevant activities.

Anthropology and Civic Engagement

This project invites proposals for 100 to 120 page books that examine anthropology’s historical, contemporary, or potential involvement in civic affairs, contributions to key public debates, and/or engagement with diverse notions of citizenship and civic participation. Its goal is to illuminate for students how anthropological concepts, methods, and approaches can create powerful insights about critical social issues, while at the same time providing useful models for civic engagement for the construction of a more equitable society. We seek books that:

  • Focus on specific problems or issues (e.g., the health care debate, school violence, environmental activism, historic preservation, gender inequality, intellectual property, equity and social justice movements, food justice, rights of marginalized groups, etc.).
  • Help students understand how concepts such as citizenship, engagement, public participation, collaboration, activism, etc. are constructed and mobilized in specific political and social contexts.
  • Examine how anthropology’s concepts, methodological tools, and ethical principles relate to strategic and effective engagement with public concerns and dilemmas.
  • Integrate a set of learning and teaching tools that could include the use of field research projects, group projects, media analysis, films, web-based research, and other relevant activities.

High-Impact Anthropology

This project invites proposals for 150-350 page introductory texts that integrate high impact teaching and learning practices with treatment of specific topical areas that are the focus on undergraduate courses in anthropology. These specific topical areas could include Anthropology of Religion, Economic Anthropology, Political Anthropology, Anthropology of Food, Environmental Anthropology, Medical Anthropology, Anthropology of Gender and Sexuality, etc. The texts should examine the development of the field and provide coverage of key concepts and theories. At the same time, they should integrate high-impact educational practices into the structure of the text and its features. These practices could include:

  • Problem-centered learning
  • Question-based learning
  • Collaborative learning
  • Community-based learning
  • Writing-intensive approaches
  • Experiential learning
  • Co-curricular learning
  • Field-based learning

 

If you have a proposal that you believe would fit into the series in one of its three project areas, or if you have any questions about the series, please contact Richard Robbins at richard.robbins@plattsburgh.edu, or Luis Vivanco at lvivanco@uvm.edu.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOC002010
SOCIAL SCIENCE / Anthropology / Cultural
SOC026000
SOCIAL SCIENCE / Sociology / General