© 2013 – Routledge
320 pages | 82 B/W Illus.
Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.
Key features of the book include:
Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.
Chapter 1 Old Media, New Media, and Knowledge
Chapter 2 The Internet and HTML
Chapter 3 Cascading Style Sheets
Chapter 4 Rhetoric and Writing
Chapter 5 Layout and Organization
Chapter 6 Major Web Site Projects