Media Power and Democratization in Brazil

TV Globo and the Dilemmas of Political Accountability

By Mauro Porto

Series Editor: Daya Thussu

© 2012 – Routledge

228 pages | 8 B/W Illus.

Purchasing Options:
Paperback: 9780415720052
pub: 2013-06-21
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Hardback: 9780415897211
pub: 2012-06-18
US Dollars$160.00
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About the Book

In this book, Porto analyzes the role of TV Globo in the democratization of Brazil. TV Globo, one of the world's largest media conglomerates, has a dominant position in Brazil's communications landscape. It also exports telenovelas to more than 130 countries and has established joint ventures with transnational media conglomerates. Beginning in the mid-1990s, TV Globo began a process of "opening," replacing its authoritarian model of journalism with a more independent reporting style. Representations of Brazil in prime time telenovelas have also shifted. Given this shift, Porto considers some of the following questions:

•What explains these changes in Brazil's most powerful media company?

•How are they related to processes of political and social democratization?

•How did TV Globo's opening affect Brazil's emerging democracy, especially in terms of the quality of political accountability mechanisms?

Porto uses the Brazilian case of TV Globo to analyze the larger links between democratization, civil society mobilization, and media change in transitional societies.

Table of Contents

Introduction I. Paradigms of Democratization and Media Change 1. Theories of Democratization and Political Representation 2. Media Transformation and Political Accountability in New Democracies II. TV Globo and Democratization in Brazil 3. TV Globo's Transformation and Politics in Brazil 4. Shifts in News Coverage of Presidential Elections 5. Governmental News Management and Presidential Accountability 6. Telenovelas, Symbolic Representation, and National Identity 7. Media Accountability Movements and the Opening of TV Globo 8. Conclusion

About the Author/Editor

Mauro Porto is Assistant Professor in the Department of Communication at Tulane University.

About the Series

Routledge Advances in Internationalizing Media Studies

Through publishing comparative and region-specific studies, this series aims to bring Asian, Latin American, African, and Middle Eastern media and cultural studies scholarship to the English speaking world and--in addition-- to promote cutting edge research on the globalization of media, culture, and communication.

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Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies
LAN008000
LANGUAGE ARTS & DISCIPLINES / Journalism
SOC052000
SOCIAL SCIENCE / Media Studies