Reasonable Risk

Alcohol in Perspective

By Marjana Martinic, Ph.D., Barbara Leigh

Introduction by Marcus Grant

© 2004 – Routledge

200 pages | 5 B/W Illus.

Purchasing Options:
Paperback: 9781138872752
pub: 2015-04-23
US Dollars$49.95
Hardback: 9780415946360
pub: 2004-06-15
US Dollars$80.00

e–Inspection Copy

About the Book

Reasonable Risk examines the concept of risk as it applies to everyday life in general and to alcohol consumption specifically. The book addresses how we assess risks (and benefits), and the strategies we use to manage them. It examines the elements that shape our perceptions of risk-cultural influences, social factors, and how we are presented with information about risk. The final chapter of the book focuses on the role of risk in policy formulation, examining in particular how alcohol policies are developed within the context of individual and societal responsibility.

About the Series

ICAP Series on Alcohol in Society

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Subject Categories

BISAC Subject Codes/Headings:
HEALTH & FITNESS / Healthy Living