Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression.
Features of this second edition include:
The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
1 The First Amendment
2 The Development of Commercial Speech Doctrine
3 Public Interest Information as Commercial Speech
4 Defamation, Product Disparagement
5 False Light, Private Facts and Intrusion Invasion of Privacy and Other Related Torts
6 Misappropriation and Right of Publicity Invasion Of Privacy
8 Patents and Trademarks
9 Other Ways to Protect "Ideas"
10 The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission
11 Other Federal and State Regulation of Commercial Speech
12 Access to Information, Free Press/ Fair Trial, Journalist Privilege, and Other Issues Related to News Gathering/Dissemination
Appendix 1: Public Relations Society of America (PRSA) Code Of Ethics
Appendix 2: The American Association of Advertising Agencies (AAAA) Standards of Practice
Appendix 3: The Outdoor Advertising Association of America (OAAA) Code of Industry Principles
Appendix 4: Better Business Bureau Code of Advertising
Appendix 5: Children’s Advertising Review Unit of the National Advertising Division of the Council Of Better Business Bureaus
Appendix 6: Direct Marketing Association’s Guidelines for Ethical Business Practice
Appendix 7: Society of Professional Journalists
Appendix 8: Radio Television Digital News Association
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.