The Media Economy

By Alan B. Albarran

© 2011 – Routledge

216 pages

Purchasing Options:
Paperback: 9780415990462
pub: 2010-06-15
US Dollars$69.95
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Hardback: 9780415990455
pub: 2010-06-15
US Dollars$200.00
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e–Inspection Copy

About the Book

The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:

  • examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual)
  • looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study.

Key features of this innovative text include:

  • topics new to media economics texts, such as finance and investment, labor, and social aspects
  • accessible discussion of complicated concepts and their application to media industries
  • new directions for both theoretical and methodological areas.

With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.

Table of Contents

Chapter 1: Understanding the Media Economy

Chapter 2: Theories and Approaches Used to Examine the Media Economy

Chapter 3: Key Concepts to Understand the Media Economy

Chapter 4: Evolving Markets in the Media Economy

Chapter 5: Multi-Platform Media Enterprises

Chapter 6: Technology and the Media Economy

Chapter 7: Globalization and the Media Economy

Chapter 8: Regulation and the Media Economy

Chapter 9: Social Aspects of the Media Economy

Chapter 10: Finance, Valuation, and Investment in the Media Economy

Chapter 11: Labor and the Media Economy

Chapter 12: Assessing the Future of the Media Economy

About the Author

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

About the Series

Media Management and Economics Series

The purpose of the Media Management and Economics book series is to provide a central resource on topics related to the areas of media management and economics. Books in this series will cover a range of topics involving industry studies, research, edited volumes, and theoretical/methodological contributions, and include both textbooks for upper level undergraduate and graduate courses, as well as scholarly and professional works and some reference volumes.

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Subject Categories

BISAC Subject Codes/Headings:
BUS070060
BUSINESS & ECONOMICS / Industries / Media & Communications Industries