© 2011 – Routledge
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:
It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study.
Key features of this innovative text include:
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
Chapter 1: Understanding the Media Economy
Chapter 2: Theories and Approaches Used to Examine the Media Economy
Chapter 3: Key Concepts to Understand the Media Economy
Chapter 4: Evolving Markets in the Media Economy
Chapter 5: Multi-Platform Media Enterprises
Chapter 6: Technology and the Media Economy
Chapter 7: Globalization and the Media Economy
Chapter 8: Regulation and the Media Economy
Chapter 9: Social Aspects of the Media Economy
Chapter 10: Finance, Valuation, and Investment in the Media Economy
Chapter 11: Labor and the Media Economy
Chapter 12: Assessing the Future of the Media Economy
The purpose of the Media Management and Economics book series is to provide a central resource on topics related to the areas of media management and economics. Books in this series will cover a range of topics involving industry studies, research, edited volumes, and theoretical/methodological contributions, and include both textbooks for upper level undergraduate and graduate courses, as well as scholarly and professional works and some reference volumes.