Service Industries Marketing

New Approaches

Edited by Mark Gabbott, Gillian Hogg

© 1998 – Routledge

174 pages

Purchasing Options:
Paperback: 9780714644394
pub: 1998-08-01
US Dollars$73.95
x
Hardback: 9780714648880
pub: 1998-08-01
US Dollars$235.00
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e–Inspection Copy

About the Book

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
HIS027000
HISTORY / Military / General