1st Edition

Political Communications The General Election of 2001

Edited By Simon Atkinson, John Bartle, Roger Mortimore Copyright 2002

    This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign.

    Part 1 Introduction: political developments, 1997-2001, John Bartle; the campaign, Simon Atkinson and Roger Mortimore. Part 2 Party strategy: Labour Party strategy, Philip Gould; Conservative Party strategy, Andrew Lansley; Liberal Democrat strategy, Chris Rennard. Part 3 Party campaigns: the Labour campaign, Greg Cook; the Conservative campaign, Andrew Cooper; Charles Kennedy's campaign, Dick Newby. Part 4 Aspects of the campaign: the polls - what are the lessons from 2001?, Simon Atkinson, Peter Kellner and Nick Moon; the most boring election ever?, Bob Worcester and Roger Mortimore; constituency campaigning in 2001 - the effectiveness of targeting, David Denver, Gordon Hands, Justin Fisher and Iain McAllister; the party election broadcasts - a sleeping giant or an old pair of shoes?, Robert Pipkin and John Bartle; partisan dealignment and the British press, David Deacon and Dominic Wring. Part 5 The campaign on television: public service in transition? Campaign journalism at the BBC, 2001, Jay G. Blumler and Michael Gurevitch; the parties and television - some antidotes to apathy, Richard Tait; the people's voice?, Stephen Coleman; democratic renewal and public service broadcasting - implications for election news coverage, David Mena-Aleman; the electoral commission, Sam Younger.

    Biography

    Simon Atkinson, John Bartle, Roger Mortimore