© 2001 – Routledge
Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's 'Key Customers: How to manage them profitably'.
* Addresses one of the hottest areas in strategic marketing and customer management practice
* Displays customer information in easy-to-communicate charts
* Based on the unique expertise of Professor Malcolm McDonald
Key Account Selection Matrix is a stand-alone product with no additional software requirements.