1st Edition

International Cultural Tourism

By David Leslie, Marianna Sigala Copyright 2005
    264 Pages
    by Routledge

    264 Pages
    by Routledge

    International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.

    Topics explored include:

    * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
    * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
    * Consumer behaviour, profiles and motivations of cultural tourists.
    * Environmental performance, management and wider issues of social and cultural sustainability.

    Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.

    * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
    * Analysis of the demand, profiles and motivation of tourists
    * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
    * International contributor team provide case studies from first-hand experience and research

    INTRODUCTION. Marianna Sigala and David Leslie

    Part 1: Overview of Heritage and Cultural Tourism & Products

    Chapter 1. Heritage and Cultural Tourism: A Marketing-Focused Approach. Evangelos Christou

    Chapter 2. The Marketing of Australian cultural tourist attractions: a case study from Sydney. Ian McDonnell and Christine Burton

    Chapter 3. Culture as a component of the hospitality product. Wil Munsters and Daniela Freund de Klumbis

    Chapter 4. Cultural tourism packages. The role of smart cards in the Alps. Harald Pechlaner & Dagmar Abfalter


    Part 2: Operations and Facilities Management

    Chapter 5. Operational management of cultural and heritage sites. Harry Coccossis

    Chapter 6. Cultural tourism attractions and environmental performance. David Leslie

    Chapter 7. Cultural tourists in a cultural capital – Helsinki. Arvo Peltonen

    Chapter 8. Cultural Tourism in South Africa: a case study of cultural villages from a developing country perspective. Dimitri Tassiopoulos and Nancy Nuntsu


    Part 3: Environmental management and sustainability

    Chapter 9. Sustainability and Environmental Management. David Leslie

    Chapter 10. Effective community involvement in the development and sustainability of cultural tourism: an exploration in the case of New Lanark. David Leslie

    Chapter 11. Managing Stonehenge: the tourism impact and the impact on tourism. Ian Baxter and Christopher Chippendale

    Chapter 12. Templo Mayor: evolution and rediscovery. Sustaining Mexico’s Ancient Cultural Heritage. Adriana E. Estrada-González


    Part 4: New Media and Technologies

    Chapter 13. New Media and Technologies: Trends and Management Issues for Cultural Tourism. Marianna Sigala

    Chapter 14. In search of post-modern online authenticity: assessing the quality of learning experiences at eternalegypt.org. Marianna Sigala

    Chapter 15. Intelligent information interactions for cultural tourism destinations. S. Christodoulakis. Stavros Christodoulakis, Fotis Kazasis, George Anestis and Nektarios Moumoutzis

    Chapter 16. Destination Information, Marketing and Management Systems and sustainable heritage tourism development. Dorothea Papathanasiou-Zuhrt and Odysseas Sakellaridis

    CONCLUSION. Marianna Sigala and David Leslie

    Biography

    Marianna Sigala, David Leslie