© 2011 – Routledge
Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies.
With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the Doha Asian Games', Events Feasibility and Development: From Strategy to Operations looks at issues such as:
The author's companion website – www.eventsfd.com – contains videos, colour photos and a list of related resources. The author has also created a course to go alongside this textbook which can be found here: http://www.eventsfd.com/Course%20on%20Events%20Feasibility%20and%20Development.html. This edition is also supported by an online lecturer's resource.
Part 1: Strategic Feasibility and Development 1. Event Strategy 2. Preparing the Strategy 3. Event Support: Directing the Development 4. Implementation of the Strategy 5. Techniques and Tools for Event Development 6. Building Competency: Associations, Awards and Training Part2: Management Feasibility and Development 7. Management Models and the Business Case 8. Setting up the Management System 9. Event Management Processes 10. Event Management Processes - Section Two 11. Event Metrics and Checklists Part 3: Operation Feasibility and Development 12. Event Operations: Upstream Design 13. Case Studies 14. Dictionary of Terms
The events industry, including festivals, meetings, conferences, exhibitions, incentives, sports and a range of other events, is rapidly developing and makes a significant contribution to business and leisure related tourism. With increased regulation and the growth of government and corporate involvement in events, the environment has become much more complex. Event managers are now required to identify and service a wide range of stakeholders and to balance their needs and objectives. Though mainly operating at national levels, there has been significant growth of academic provision to meet the needs of events and related industries and the organisations that comprise them. The English speaking nations, together with key Northern European countries, have developed programmes of study leading to the award of diploma, undergraduate and post-graduate awards. These courses focus on providing education and training for future event professionals, and cover areas such as event planning and management, marketing, finance, human resource management and operations. Modules in events management are also included in many tourism, leisure, recreation and hospitality qualifications in universities and colleges.