Sport and the Media

By Matthew Nicholson

© 2007 – Routledge

240 pages

Purchasing Options:
Paperback: 9780750681094
pub: 2006-11-06
US Dollars$55.95
Hardback: 9781138130487
pub: 2015-10-08
US Dollars$165.00

e–Inspection Copy

About the Book

Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.

This books covers topics including:

  • Historical development of sport and the media
  • Current commercial and contextual relationships between the media and sport industries
  • How audiences and advertisers drive the media coverage of sport
  • Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products
  • How the media represents sport in order to sell it

This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.

Table of Contents

Section 1: Sport Media Evolutions 1. Sport and the Media: A Defining Relationship Section 2: Sport Media Landscapes 2. Global Players: The Sport and Media Industries 3. Putting Up Big Numbers: Broadcast Rights and Regulations 4. Making Sport Pay: Maximising Investments 5. Content is King: Sport Media Texts 6. Working the Beat: Sport Media Production Section 3: Sport Media Strategies 7. Sport Media Planning and Promotion: The Foundations of Coverage 8. Feeding the Media I: Media Communications 9. Feeding the Media II: Media Interactions 10. Cash Cows?: The Commodity of Sport Celebrity 11. Not All Publicity is Good: Managing Crises, Scandals and Reputations Section 4: Sport Media Futures 12. Sport Media Futures: A Brave New World?

About the Author

Matthew Nicholson is Associate Professor of Sport Management in the Centre for Sport and Social Impact at La Trobe University, Australia.

About the Series

Sport Management Series

This Sport Management Series has been providing a range of texts for core subjects in undergraduate sport business and management courses around the world for more than 10 years. These textbooks are considered essential resources for academics, students and managers seeking an international perspective on the management of the complex world of sport.

Many millions of people around the globe are employed in sport organizations in areas as diverse as event management, broadcasting, venue management, marketing, professional sport, community and collegiate sport, and coaching as well as in allied industries such as sporting equipment manufacturing, sporting footwear and apparel, and retail.

At the elite level, sport has moved from being an amateur pastime to one of the world’s most significant industries. The growth and professionalization of sport has driven changes in the consumption and production of sport and in the management of sporting organizations at all levels of sport.

Managing sport organizations at the start of the 21st century involves the application of techniques and strategies evident in leading business, government and nonprofit organizations. This series explains these concepts and applies them to the diverse global sport industry.

To support their use by academics, each text is supported by current case studies, targeted study questions, further reading lists, links to relevant web-based resources, and supplementary online materials such as case study questions and classroom presentation aids.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Economics / Microeconomics
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism

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