© 2001 – Routledge
Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research. She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones.
This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies.
Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society.
"The book is primarily intended for undergraduate and graduate students who take media effects courses. As such, it is a very friendly textbook and reveals the experience of its author in her years of teaching such courses. But the book is also an excellent starting text for researchers, especially from other fields, interested in the impact of the media on their audiences. The integration of theory and research in the main domains of media effects can provide those who study or conduct research in any area of media impact with an excellent review of concepts, theories, models,research tools, and findings…Perse, after successfully introducing to us the packed alcoves of the media effects 'store,' opens the last door, the one to the future 'products' of media effects, and leaves us there, equipped with theoretical tools to set out on the way."
"…it is an attractive and very worthwhile book…"
Contents: Preface. Introduction: Does Media Have Effects? Models of Media Effects. Media Effects and Crisis. Shaping Public Opinion. Learning From the Media. Socialization Effects. Effects of Violent Media Content. Effects of Sexually Explicit Media Content. Afterword: Social Impacts of New Mass Media Technology.
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.