This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
"The Handbook of Attitudes is an important contribution. It clearly documents the many problems that remain and the relatively modest success achieved so far."
"…now there is a worthy first handbook, edited by Dolores Albarracín, Blair T. Johnson, and Mark P. Zanna….which contributes to the field by helping to organize classic and contemporary findings in a new way. The quality of scholarship in attitude theory and research in this handbook is some of the highest in social psychology. This new handbook is a 'must have' for researchers in the areas of social, political, health, clinical, counseling and consumer psychology, marketing, and communication…will also serve as an excellent reference for advanced courses on attitudes in a variety of departments."
—International Journal of Public Opinion Research
"… represents nearly all the heavyweights in the field."
—David O. Sears, Ph.D.
University of California at Los Angeles
"…the volume will contribute significantly to the field by helping to organize classic and contemporary findings in a new way. In addition, [it] will…integrate recent, high-impact investigations of implicit attitudes with the traditional emphasis on explicit attitudes….The handbook should also become popular among marketers and advertisers."
—Gregory R. Maio, Ph.D.
"The quality of scholarship in this area is some of the highest in social psychology, and that quality is reflected in the credentials of the editors and the…authors."
—Mark Snyder, Ph.D.
University of Minnesota
Contents: Part I: Introduction and Measures. D. Albarracín, B.T. Johnson, M.P. Zanna, G.T. Kumkale, Attitudes: Introduction and Scope. J.A. Krosnick, C.M. Judd, B. Wittenbrink, The Measurement of Attitudes. Part II: The Matrix of Attitude-Relevant Influences. L.R. Fabrigar, T.K. MacDonald, D.T. Wegener, The Structure of Attitudes. J. Jaccard, H. Blanton, The Origins and Structure of Behavior: Conceptualizing Behavior in Attitude Research. I. Ajzen, M. Fishbein, The Influence of Attitudes on Behavior. J.M. Olson, J. Stone, The Influence of Behavior on Attitudes. R.S. Wyer, Jr., D. Albarracín, Belief Formation, Organization, and Change: Cognitive and Motivational Influences. A.W. Kruglanski, W. Stroebe, The Influence of Beliefs and Goals on Attitudes: Issues of Structure, Function, and Dynamics. K.L. Marsh, H.M. Wallace, The Influence of Attitudes on Beliefs: Formation and Change. U. Schimmack, S.L. Crites, Jr., The Structure of Affect. G.L. Clore, S. Schnall, The Influence of Affect on Attitude. Part III: Integrative Views on Attitudes. D.T. Wegener, D.E. Carlston, Cognitive Processes in Attitude Formation and Change. J.N. Bassili, R.D. Brown, Implicit and Explicit Attitudes: Research, Challenges, and Theory. P. Briñol, R.E. Petty, Individual Differences in Attitude Change. B.T. Johnson, G.R. Maio, A. Smith-McLallen, Communication and Attitude Change: Causes, Processes, and Effects. R. Prislin, W. Wood, Social Influence in Attitudes and Attitude Change. V. Ottati, J. Edwards, N.D. Krumdick, Attitude Theory and Research: Intradisciplinary and Interdisciplinary Connections. A.H. Eagly, S. Chaiken, Attitude Research in the 21st Century: The Current State of Knowledge.