This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change.
This volume will be an essential resource for students and researchers in social psychology with an interest in the core topic of attitudes.
Part 1. Overview. R.E. Petty, R.H. Fazio, P. Briñol, The New Implicit Measures: An Overview. M.A. Olson, R.H. Fazio, Implicit and Explicit Measures of Attitudes: The Perspective of the MODE Model. A.G. Greenwald, B. Nosek, Attitudinal Dissociation: What Does It Mean? Part 2. Ambivalence/Consistency. B. Gawronski, F. Strack, G.V. Bodenhausen, Attitudes and Cognitive Consistency: The Role of Associative and Propositional Processes. R.E. Petty, P. Briñol, Implicit Ambivalence: A Meta-cognitive Approach. Part 3. Prejudice. J.F. Dovidio, K. Kawakami, N. Smoak, S.L. Gaertner, The Nature of Contemporary Racial Prejudice: Insight from Implicit and Explicit Measures of Attitudes. D. Amodio, P.G. Devine, On the Interpersonal Functions of Implicit Stereotyping and Evaluative Race Bias: Insights from Social Neuroscience. Part 4. Self-esteem. A. Dijksterhuis, L.W. Albers, K.C.A. Bongers, Digging for the Real Attitude: Lessons from Research on Explicit and Implicit Self-Esteem. C.H. Jordan, C. Logel, S.J. Spencer, M.P. Zanna, M.L. Whitfield, The Heterogeneity of Self Esteem: Exploring the Interplay Between Implicit and Explicit Self-Esteem. Part 5. Attitude Change. P. Briñol, R.E. Petty, M. McCaslin, Changing Attitudes on Implicit Versus Explicit Measures: What Is the Difference? G.R. Maio, G. Haddock, Implicit Measures in Applied Contexts: An Illustrative Examination of Anti-racism Advertising. Part 6. Implicit Measurement: Conceptual Issues. J. De Houwer, Comparing Measures of Attitudes at the Functional and Structural Level: Analysis and Implications. J.W. Sherman, Controlled Influences on Implicit Measures: Confronting The Myth of Process-purity and Taming the Cognitive Monster. Part 7. Additional Measures. W. Von Hippel, D. Sekaquaptewa, P.T. Vargas, Linguistic Markers of Implicit Attitudes. B.K. Payne, Attitude Misattribution: Implications for Attitude Measurement and the Implicit-Explicit Relationship. W.A. Cunningham, D.J. Packer, A. Kesek, J.J. Van Bavel, Implicit Measurement of Attitudes: A Physiological Approach.