776 Pages
by
Auerbach Publications
Internet Management is an encyclopedia of Internet management know-how. Over the course of 50 chapters, experts provide advice on everything from choosing the right Web database to finding a reliable Web consultant, and the implications of using CGI to the pros and cons of using GIF. And throughout, coverage is supplemented with helpful examples, fascinating and instructive case studies, and hundreds of illustrations.
Preface
Section I Trends in the New Media
1 The New Marketing Medium That Can't Be Ignored
Jan Johnson
2 Building the 21st Century Internet
Joy Pinsky
3 Web-based Networking Empowers and Links Businesses
Stewart Padveen
4 The New Media
Jessica Keyes
5 Facilitating Competitive Intelligence: The Next Step in Internet-Based Research
Willie Tejada
6 Travelling on the Information Superhighway
Jessica Keyes
Section II Strategic Issues in Internet Management
7 Return on Internet Investment: Measuring the Success of Online Business Solutions
John Seasholtz
8 Ensuring Internet Access means Business Access
Stephen Purdham
9 Using the Internet to Improve Competitive Position and Reduce Costs
Hollis Tibbetts
10 The Politics of Content: Ownership, Relevance, and Access
Julianne Chatelain and Molly Oldfield Yen
11 Using Net-based Interactive Technology for Online Marketing, Sales and Support
Steven Semelsberger
12 Strategically Managing Internet Resources
Stuart Rosove
13 Law (or the Lack of It) on the Web: A primer for Financial Services Technology Managers
Frederic M. Wilf
14 Using Internet Architecture to Share Knowledge
Michael D. Gantt
15 Internet Banking: Leveling the Playing Field for Community Banks through Internet Banking
Kim Humphreys
Section III Internet Security and Networking Management
16 Making your Web-site Hacker Safe: Internet Security
Jim Hewitt
17 "VANDALS" - The New Internet Threat
Shimon Gruper
18 Enabling Safer Deployment of Internet Mobile Code Technologies
Ron Moritz
19 Security Management
Dave Schneider
20 Public Key Infrastructure: Using the Internet As A Virtual Private Network
Andrew Csinger
21 Putting VPNs to Work for Small Businesses and Offices
Joy Pinsky and Michael Kennedy
22 Elliptic Curve Cryptography - Delivering High Performance Security for E-Commerce and Communications
Paul Lambert
Section IV E-Commerce Management
23 The Electronic Commerce Market Impact
Liz Sara
24 Relationship commerce: Beyond Online Transactions
Jeet Singh
25 How "Internet Bill Presentment" Changes the Deployment Strategy Homebanking and Online Payment
Richard K. Crone
26 XML-Based Business-to-Business E-Commerce
Michael Blank
Section V Managing Internet Application Development
27 A System for Enterprise Web Production -- Objectives and Requirements
Richard Petersen
28 Developing and Deploying Server Side Application with Java
Madison Cloutier
29 A Primer on Quality and Productivity for Internet Developers
Jessica Keyes
30 Getting the Most Bang for Your Buck: Designing and Maintaining a Web Site Using the 80/20 Rule
Dennis Laughren
31 "Less is More" Management: a System Oriented Object Environment for Managing and Developing Internet Based Applications
Margaret Hamilton
32 Managing the Development of an Accident Record System for State Highway Departments - Case Study
Margaret Hamilton and William R. Hackler
33 A Remote Query System for the Web - Managing the Development of Distributed Systems
Steve Dolha and Dave Chiste
34 Simplifying Systems Integration
Michael Huang, Marc Beaulieu, and Norman Beaulieu
35 Managing Your Corporate E-mail and Website Feedback
Deborah Galea
36 Multilingual Web Sites
Deborah Tyroler and Elana Yellin
37 Serving Many Masters
Kay Palkhivala, Anne Anderson-Lemieux, and Charles Mappin
38 A Brief Introduction to Enabling Simple Databases on the Web
Jessica Keyes
Section VI Managing Advanced Application Development
39 WEB SERVER MONITORING
Pete Welter
40 Multimedia Impact on Web Pages
Valerie Taylor and Chris Ammen
41 Web Traffic Analysis - Analyzing What Is Happening on Your Site
Michael McClure
42 Connecting your LAN to the Internet: Understanding Network Address Translators (NATs) vs. Proxies
Richard Lamb
43 Cracking the Directory Problem: An introduction to Directory Integration and Meta Directory Concepts
Tony Mulqueen and Ian Goldsmith
44 Chapter Audio and Video Production Values for Webcasters
Jessica Keyes
45 Guaranteeing Internet Service Levels - TCP Rate Control
Bob Packer and Pat Thomas
46 Internet Telephony: Why Use A Low Bit-Rate, Parametric Codec for VoIP Applications?
Jeff Hill
Section VII Appendix
Selected Product Briefs
Section I Trends in the New Media
1 The New Marketing Medium That Can't Be Ignored
Jan Johnson
2 Building the 21st Century Internet
Joy Pinsky
3 Web-based Networking Empowers and Links Businesses
Stewart Padveen
4 The New Media
Jessica Keyes
5 Facilitating Competitive Intelligence: The Next Step in Internet-Based Research
Willie Tejada
6 Travelling on the Information Superhighway
Jessica Keyes
Section II Strategic Issues in Internet Management
7 Return on Internet Investment: Measuring the Success of Online Business Solutions
John Seasholtz
8 Ensuring Internet Access means Business Access
Stephen Purdham
9 Using the Internet to Improve Competitive Position and Reduce Costs
Hollis Tibbetts
10 The Politics of Content: Ownership, Relevance, and Access
Julianne Chatelain and Molly Oldfield Yen
11 Using Net-based Interactive Technology for Online Marketing, Sales and Support
Steven Semelsberger
12 Strategically Managing Internet Resources
Stuart Rosove
13 Law (or the Lack of It) on the Web: A primer for Financial Services Technology Managers
Frederic M. Wilf
14 Using Internet Architecture to Share Knowledge
Michael D. Gantt
15 Internet Banking: Leveling the Playing Field for Community Banks through Internet Banking
Kim Humphreys
Section III Internet Security and Networking Management
16 Making your Web-site Hacker Safe: Internet Security
Jim Hewitt
17 "VANDALS" - The New Internet Threat
Shimon Gruper
18 Enabling Safer Deployment of Internet Mobile Code Technologies
Ron Moritz
19 Security Management
Dave Schneider
20 Public Key Infrastructure: Using the Internet As A Virtual Private Network
Andrew Csinger
21 Putting VPNs to Work for Small Businesses and Offices
Joy Pinsky and Michael Kennedy
22 Elliptic Curve Cryptography - Delivering High Performance Security for E-Commerce and Communications
Paul Lambert
Section IV E-Commerce Management
23 The Electronic Commerce Market Impact
Liz Sara
24 Relationship commerce: Beyond Online Transactions
Jeet Singh
25 How "Internet Bill Presentment" Changes the Deployment Strategy Homebanking and Online Payment
Richard K. Crone
26 XML-Based Business-to-Business E-Commerce
Michael Blank
Section V Managing Internet Application Development
27 A System for Enterprise Web Production -- Objectives and Requirements
Richard Petersen
28 Developing and Deploying Server Side Application with Java
Madison Cloutier
29 A Primer on Quality and Productivity for Internet Developers
Jessica Keyes
30 Getting the Most Bang for Your Buck: Designing and Maintaining a Web Site Using the 80/20 Rule
Dennis Laughren
31 "Less is More" Management: a System Oriented Object Environment for Managing and Developing Internet Based Applications
Margaret Hamilton
32 Managing the Development of an Accident Record System for State Highway Departments - Case Study
Margaret Hamilton and William R. Hackler
33 A Remote Query System for the Web - Managing the Development of Distributed Systems
Steve Dolha and Dave Chiste
34 Simplifying Systems Integration
Michael Huang, Marc Beaulieu, and Norman Beaulieu
35 Managing Your Corporate E-mail and Website Feedback
Deborah Galea
36 Multilingual Web Sites
Deborah Tyroler and Elana Yellin
37 Serving Many Masters
Kay Palkhivala, Anne Anderson-Lemieux, and Charles Mappin
38 A Brief Introduction to Enabling Simple Databases on the Web
Jessica Keyes
Section VI Managing Advanced Application Development
39 WEB SERVER MONITORING
Pete Welter
40 Multimedia Impact on Web Pages
Valerie Taylor and Chris Ammen
41 Web Traffic Analysis - Analyzing What Is Happening on Your Site
Michael McClure
42 Connecting your LAN to the Internet: Understanding Network Address Translators (NATs) vs. Proxies
Richard Lamb
43 Cracking the Directory Problem: An introduction to Directory Integration and Meta Directory Concepts
Tony Mulqueen and Ian Goldsmith
44 Chapter Audio and Video Production Values for Webcasters
Jessica Keyes
45 Guaranteeing Internet Service Levels - TCP Rate Control
Bob Packer and Pat Thomas
46 Internet Telephony: Why Use A Low Bit-Rate, Parametric Codec for VoIP Applications?
Jeff Hill
Section VII Appendix
Selected Product Briefs
Biography
Jessica Keyes
