1st Edition
The Routledge Handbook of Destination Marketing
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.
Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Chapter 1: A critical review of destination marketing
Sevda Sahilli Birdir, Ali Dalgiç, Kemal Birdir
Chapter 2: Destination Marketing Organisations: Roles and Challenges
Vanessa GB Gowreesunkar, Dr Hugues Séraphin, Alastair Morrison
Chapter 3: Destination marketing research
Drita Kruja
Chapter 4: Marketing tourism experiences
Merve Aydogan Cifci, Gurel Cetin, Fusun Istanbullu Dincer
Chapter 5: Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes
Frode Soelberg, Frank Lindberg, Øystein Jensen,
Chapter 6: Destination marketing and destination image
Sevda Sahilli Birdir, Ali Dalgic, Kemal Birdir
Chapter 7: Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes
Girish Prayag
Chapter 8: Service quality and marketing
Ibrahim Yilmaz
Chapter 9: Crisis Management and Marketing
Sam Sarpong
Chapter 10: Marketing destinations to customers from diverse generations
Medet YOLAL
Chapter 11: Marketing Destinations to Domestic Travelers
Shailja Sharma, Rahul Pratap Singh Kaurav
Chapter 12: Marketing destinations through events: Research on satisfaction and loyalty in festivals
María-Pilar Llopis-Amorós, Irene Gil-Saura, María-Eugenia Ruiz-Molina, Martina G.Gallarza-Granizo
Chapter 13: Senior tourism: An emerging and attractive market segment for destinations
Adela Balderas- Cejudo, George W. Leeson, Elena Urdaneta
Chapter 14: Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector
Martina G. Gallarza, Giacomo Del Chiappa, Francisco Arteaga
Chapter 15: Destination Brand Potency: A Proposition Framework
Gaunette Sinclair-Maragh
Chapter 16: Communication strategies for building a strong destination brand
Maja Šeric, Maria Vernuccio
Chapter 17: Brand personality and destination marketing
Kostas Alexandris
Chapter 18: Gastronomy tourism as a marketing strategy for place branding
Albert Barreda
Chapter 1: Understanding Destination Branding Strategies for Hospitality and Tourism Engagement in an Intelligent Rural Community
Samuel Adeyinka-Ojo, Vikneswaran Nair
Chapter 20: A critical review of tourists’ behaviour
Ugur Çaliskan
Chapter 21: Destination decision making and selection process
Kurtulus Karamustafa, Kenan Gullu
Chapter 22: A critical review of consumer trends in tourism and destination marketing
Christine A. Vogt, Jada Lindblom
Chapter 23: Online Travel Information and Searching Behavior
Jie Kong, Gang Li
Chapter 24: Revisiting Destination Loyalty: An Examination of Its Antecedents
Christina G. Chi
Chapter 25: Role of Tourist Emotions and its Impact on Destination Marketing
Soma Sinha Roy
Chapter 26: Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia
Christie Xu & Christian Kahl
Chapter 27: Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt
Omneya Mokhtar Yacout, Lamiaa Hefny
Chapter 28: corporate social responsibilty and sustainability in tourism
Huong Ha
Chapter 29: Consumers’ Environmental Attitudes and Tourism Marketing
Hsiangting Shatina Chen
Chapter 30: A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm
Hung-Che Wu
Chapter 31: Innovations in destination marketing
Evrim Çeltek, Ibrahim Ilhan
Chapter 32: Innovation in product/service development and delivery
Osman Ahmed El-Said Osman
Chapter 33: Sharing economy and destination marketing
Adam Pawlicz
Chapter 34: Innovative Approach to Destination Marketing
Marie Chan Sun , Robin Nunkoo
Chapter 35: Impact of Internet and Technology on Tourist Behavior
Aviad A Israeli, Swathi Ravichandran, Shweta Singh
Chapter 36: Consumer empowerment in the hospitality industry
Jeynakshi Ladsawu, Robin Nunkoo
Chapter 37: Evolving Destination and Business Relationships in Online Distribution Channels: Disintermediation and Re-intermediation
Marios Sotiriadis
Chapter 38: How to successfully handle online hotel reviews: practical recommendations
Beykan Çizel, Edina Ajanovic
Chapter 39: Destination Marketing: Approaches to Improve Productivity in An Era of Technology Disruption
Yinghua Huang
Biography
Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His area of research includes services management, hospitality and tourism marketing, tourist behavior, travelers’ information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement and generational leadership. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (http://www.hotelsimulation.com/), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.
Christina G. Chi is an associate professor at the School of Hospitality Business Management in the Carson College of Business, Washington State University. Her area of research includes tourism marketing, travelers' behaviours, and hospitality management. She is well published in top-tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Chi serves on the editorial boards of several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals.
"This volume contains fundamental information for readers who are interested in destination marketing, destination branding, destination sustainable development and destination innovation marketing. The chapters investigate current trends and prospects for the future and are presented in a comprehensive yet accessible way. This book provides a global insight into the dynamic sector of destination marketing and will be a valuable reference for students and scholars alike."
Anestis K. Fotiadis, Zayed University, United Arab Emirates"This is a comprehensive book in tourism and hospitality with an international perspective. It provides a very practical and accessible guide for tourism and hospitality researchers as well as destination planners, developers and marketers. Anyone who engages in destination marketing, either as an academic or as a practitioner, and strives to make a 'positive and meaningful impact' on the industry will find the book very useful and inspiring."
Levent Altinay, Oxford Brookes University, UK
