1st Edition
The Immersive Worlds Handbook Designing Theme Parks and Consumer Spaces
Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed spaces come to life and become true, immersive worlds. The book features informative sidebars addressing possible design issues and current trends; case studies and interviews with real-world designers, and further reading suggestions. The book also includes a companion website, as well as exercises that accompany each chapter, lavish photos, illustrations, and tables.
Preface
Chapter 1: The Nature of Themed and Immersive Spaces
Immersive Worlds
What Is a World?
Interview, Larry Tuch
Aspects of Space
Principles of Space
Interview, David Rogers
Placemaking
The World and the Designer
Chapter 2: Designing Effective, Immersive, and Creative Spaces
Meaning
Interview, Margaret J. King
Inspiration
Stories
Design Stories
Interview, Mike Leeson
Chapter 3: Atmosphere, Mood, and Effective Spaces
Atmosphere
Theming
Elements of Design
Principles of Form
Effective Spaces
Operations
Interview, Mark Wallis
Chapter 4: Authenticity, Believability, Realism
Taking Space Beyond the Space
Authenticity
Interview, Gordon Jones
Into the Depth
Interview, Kelly Gonzalez
The Bigger Picture
Chapter 5: The Guest, Experience, and Immersion
Immersion
The Immersive World
The Guest
Story and Experience
Interview, Nancy Rogo Trainer
Research Break
Research
Interview: Dave Gottwald
Chapter 6: The Brand and the Senses
Big Ideas
The Brand
Interview, Anna Klingmann
Interview, Thomas Muderlak
The Power of the Senses
Interview, Gordon Grice
Chapter 7: Material Culture, Technology, and Interactivity
Material Culture
Technology
Interview with Bob Rogers and Carmel Lewis
Movement and Flow
Interactivity
Interview, Mindi Lipschultz
Chapter 8: Loyalty, Tradition, Change, and the Future
Loyalty
Tradition
Interview, Henry Jenkins
Change
Interview, Joel Bergman
Future Stories
Further Reading
Key Terms
Biography
Scott Lukas is a key writer, speaker, and consultant on Themed Entertainment. He has written numerous books and articles on the subject of theme parks, shopping malls, themed spaces, video games and other contemporary consumer spaces. In the last five years, he has become a recognizable industry speaker and has provided keynote addresses and workshops in Germany, Orlando and California, including at the Themed Entertainment Association conference and Disney/ABC/Pixar events. He has been recognized with four teaching awards in his field.