2nd Edition
Handbook of Media Management and Economics
Winner of the 2019 Robert Picard Book Award
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Dedication Page
List of Contributors
Editorial Review Board
Table of Contents
Foreword
Paulo Faustino
Preface
PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW
1 Media Management and Economics Research: A Historical Review
Alan B. Albarran
2 Evolving Research and Theories in Media Management Research
Bozena Mierzejewska
3 Evolving Research and Theories in Media Economics Research
Brendan M. Cunningham
4 Media Management and Economics Research in Europe
Juan Pablo Artero & Alfonso Sánchez-Tabernero
5 Media Management and Economics Research in Asia
Jaemin Jung & Youngju Kim
6 Media Management and Economics Research in Latin America
Maria Elena Gutiérrez-Rentería
PART II: FUNDAMENTAL ISSUES IN MME RESEARCH
7 Human Resource Management in the Media
Joyce Costello & John Oliver
8 Strategic Management
Nabyla Daidj
9 Financial Management
Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu
10 Advertising in Media Management and Economics
Louisa Ha
11 Marketing and Branding
Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs
12 Media Policy
Krishna Jayakar
13 Mergers and Acquisitions and their Performance
Hans van Kranenburg & Gerritt Ziggers
14 Content/Program Distribution
Douglas Ferguson
PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH
15 Media Innovation
Richard Gershon
16 Media Entrepreneurship
Min Hang
17 Social Media: State of the Art and Research Agenda
Andreas Kaplan & Grzegorz Mazurek
18 Mobile Media
Sangwon Lee
19 Multiplatform: A Distribution Perspective
Xiaoqun Zhang & Alan B. Albarran
20 Multiplatform: A Consumption Perspective
Sylvia M. Chan-Olmsted & Min Xiao
21 Media Globalization
Xiaoqun Zhang
22 Changes in Journalism in the Digital Age: The Evolution of News
Angela Powers & Jinyang Zhao
PART IV: ANALYTICAL TOOLS IN MME RESEARCH
23 Methodological Approaches in Media Management and Economics
Michel Dupagne
24 Audience Measurement and Analysis
Su Jung Kim
25 The Transformation of Advertising Agencies in a Digital World
Jürg Kaufmann Argueta & Francisco J. Pérez-Latre
26 Big Data and Media Management
Philip M. Napoli & Axel Roepnack
PART V: FUTURE DIRECTIONS IN MME RESEARCH
27 Media Management Research in the 21st Century
Ulrike Rohn
28 Future directions for Media Economics Research
Brendan M. Cunningham
Afterword
The Editors
Biography
Alan B. Albarran is a Professor of Media Arts at The University of North Texas in Denton, TX. Dr. Albarran has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is a former editor of both the Journal of Media Economics and the International Journal on Media Management.
Bozena I. Mierzejewska is an Assistant Professor at the Gabelli School of Business at Fordham University in New York, USA. A native of Poland, Dr. Mierzejewska is the editor of The International Journal on Media Management and serves as an editorial board member at several academic journals. She has authored numerous papers and book chapters on topics related to media management and economics, publishing, and social media.
Jaemin Jung is a Professor and Chair in the Graduate School of Information and Media Management at the Korea Advanced Institute of Science and Technology (KAIST) in Seoul, South Korea. A native of South Korea, Dr. Jung is a prolific scholar on topics related to media management and economics, telecommunications, and social media. He serves on several editorial boards for scholarly journals in the field.
"This comprehensive Handbook of Media Economics and Management led by the inestimable guru Alan Alabarran and colleagues Bozena Mierzejewska and Jaemin Jung, brings together focused studies by the media management field’s most established and emerging scholars. It has both breadth and depth treating the most important topics drawing on theory and practice. Established as the Bible of the field from its first appearance forward, this new edition is an essential text and reference work of lasting value."Everette E. Dennis, Dean and CEO, Northwestern University in Qatar, Qatar
"The Handbook of Media Management is a fundamental source used by scholars worldwide. The new edition solidifies and expands the publication’s contributions, revealing the maturation and fullness of the field and the global contributions that have brought management approaches to the forefront in explaining media business behaviour and choices."
Robert G. Picard, University of Oxford, UK
"Look no further! This is the truly global go-to-guide into the unpredictable world of managing media."
Mark Deuze, University of Amsterdam, The Netherlands
