The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including:
- The fundamentals of fashion supply chain management
- Strategic management of the fashion supply chain, including the planning aspect of management
- Technology in fashion supply chain management
- Radio-frequency identification (RFID) and interoperability
Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life international cases, this book is ideal for advanced undergraduate and postgraduate students and academics of fashion management, logistics and supply chain management, as well as practising professionals.
Foreword II
1. Basic concepts of fashion supply chain
1.1 Introduction
1.2 Supply Chain and supply chain management
1.3 Supply Chain environment
1.4 Outsourcing and Off-shoring
1.5 Fast Fashion
1.6 Sustainable supply and logistics
References
2. Introduction to Fashion
2.1 The definition of fashion
2.2 Concepts of fashion
2.3 Cultural dimension of fashion consumers
2.4 Consumer’s Decision-making process
References
3. Lean vs Agile supply chain
3.1 Introduction
3.2 Fashion Supply chain – Volatility
3.3 Agile Supply Chain
3.4 Lean Supply Chain
3.5 Similarities and difference
3.6 Summary
References
4. Supply Chain Integration in the Apparel Industry
4.1 Introduction
4.2 Literature Review
4.3 Supply Chain Integration in the Apparel Industry
4.4 Vertical Integration
4.5 Horizontal Integration
4.6 Analysis of the two Solutions
References
5. Fashion Supply chain Traceability –RFID vs Barcode
5.1 Introduction
5.2 Barcodes
5.3 RFID
5.4 Similarities between the two solutions
5.5 Open or closed-loop system
5.6 Summary
References
6. Consumer behaviour and fashion supply chain
6.1 Consumer purchasing behavior
6.2 Impulse purchasing behaviour
6.3 Products characteristics
6.4 Consumer characteristics
References
7. Research methodologies for fashion supply chain analysis
7.1 Introduction
7.2 Research Philosophy
7.3 Research approach
7.4 Data sources
7.5 Data collection approach
7.6 Data collection method
7.7 Data analysis method
7.8 Sampling and validation
References
8. Social media and fashion supply chain
8.1 Social Media
8.2 Fashion Industry and Social Media
8.3 Fashion Blogging
8.4 Social Media and Fashion Markets
8.5 Brand Image Building
References
9. The global supply chain risk management
9.1 Introduction
9.2 Supply chain risk
9.3 Global Supply Chain Risk
9.4 Importance of supply chain risk management
9.5 Risk Drivers
9.6 Five Steps Integrated Risk Management Framework
9.7 Summary
References
10. A delivery system of Sainsbury’s clothing brand
10.1 Introduction
10.2 Problem Identification
10.3 Home delivery
10.4 In-store Delivery
10.5 Comparisons
10.6 Summary
References
Biography
Dr Yi Wang obtained his PhD from the Manufacturing Engineering Centre, Cardiff University, UK, in 2008. He is a lecturer in business decision making in the Faculty of Business, University of Plymouth, UK. Previously he worked in the Department of Computer Science, Southampton University, at the Business School, Nottingham Trent University, and in the School of Materials, University of Manchester. He holds various visiting lectureships in several universities worldwide. Dr Wang has special research interests in supply chain management, logistics, operation management, culture management, information systems, game theory, data analysis, semantics and ontology analysis, and neuromarketing. Dr Wang has published 75 technical peer-reviewed papers in international journals and conferences. He has co-authored two books: Operations Management for Business and Data Mining for Zero-defect Manufacturing.
'This book provides fundamental information and a valuable resource for the field of fashion supply chain and logistics management. In this book, the author offers a comprehensive overview of many issues related to the fashion industry. Both fashion students and practitioners will find this book of great value.'
Osmud Rahman, Associate Professor of School of Fashion, Ryerson University, Canada
