Note: The hardcover edition of this book contained a chapter titled ""Priming as Proxy: Understanding the Subjectivity of Social Life,"" by D. A. Stapel. This chapter has been retracted by joint decision of the publisher and the book's editors.
"A detailed and tightly-edited book. … Simply put, members of the discipline who ignore this intriguing book, its insights on theory development, and its methodological 'how to' focus, do so at their intellectual peril." - Dana S. Dunn and Brittany Beard, Journal of Social and Clinical Psychology ,Vol. 30, No. 10, December 2011
"Social psychologists have been waiting for a book like this for years. Finally, in one place, a practical how-to guide to the most widely used methods for conducting social-cognitive research. The contributors do a wonderful job of explaining both the best uses for these measures and the details of implementing them effectively. Every social psychological researcher will want to own this book as a reference." - Jeffrey Sherman, Department of Psychology, University of California, Davis, USA
A. Voss, C. Stahl, K. C. Klauer, Introduction: Cognitive Methods in Social Psychology: Inferring Latent Processes. E. Fox, N. Derakshan, H. Standage The Assessment of Human Attention. A. Spruyt, A. Gast, A. Moors, The Sequential Priming Paradigm: A Primer. B. Gawronski, R. Deutsch, R. Banse, Response Interference Tasks as Indirect Measures of Automatic Associations. J. De Houwer, Evaluative Conditioning: Methodological Considerations. B. J. Schmeichel, W. Hofmann, Working Memory Capacity in Social Psychology. K. Fiedler, M. Friese, M. Wänke, Psycholinguistic Methods in Social Psychology. D. D. Rucker, P. Briñol, R. E. Petty, Metacognition: Methods to Assess Primary versus Secondary Cognition. U. Hess, Peripheral Psychophysiological Methods. D. M. Amodio, B. D. Bartholow, Event-Related-Potential Methods in Social Cognition. S. Quadflieg, C. Neil Macrae, Neuroimaging Methods in Social Cognition. K. C. Klauer, C. Stahl, A. Voss, Multinomial Models and Diffusion Models. F. Van Overwalle, Connectionist Simulation as a Tool for Understanding Social Cognition and Neuroscience.