1st Edition
A Practical Guide to Planning for E-Business Success How to E-enable Your Enterprise
News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how.
Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction.
Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.
Technology Revolution
E-Business Overview
Business Trends
Business Application Trends
Technology Trends
Barrier to E-Business
Lessons Learned
Importance of Planning
Key Points to Remember
E-Business Planning Overview
Planning Principles
Strategy Definition
Methodology Overview
Key Points to Remember
Phase 1 - Begin
Obtain Support
Purpose
Identify Team
Planning Process
Communication Plan
Announce
Key Points to Remember
Phase 2 - Diagnose
Trends
Current Situation
Situation Analysis
Stakeholders
Stakeholder Processes
Industry Analysis
Value Chain
Business Analysis
Key Points to Remember
Phase 3 - Develop
Value Proposition
Value Delivery Proposition
Strategy
Metrics
Key Points to Remember
Phase 4 - Define
Opportunities
Competitive Situation
Priorities
Key Points to Remember
Phase 5 - Determine
Application Architecture Impact
Technical Architecture Impact
Business Process Impact
Information Systems Process Impact
People/Organization Impact
Cost/Benefit Analysis
Roadmap
Approval
Key Points to Remember
Phase 6 - Design
Look and Feel
Navigation
Screens
Applications
Security
Key Points to Remember
Phase 7 - Deliver
Develop
Test
Train
Implement
Promote
Key Points to Remember
Phase 8 - Discuss
Obtain Feedback
Analyze
Determine Action
Key Points to Remember
Summary
Methodology Overview
Success Criteria
Benefits
Key Points to Remember
Appendices
A. Key Questions to Ask for E-Business
B. Sample Table of for an E-Business Plan
Biography
Anita Cassidy
"Most e-business books today are high on concept and low on usefulness…If you're looking for something more practical, Anita Cassidy has written it - a utilitarian guide that can help you through the entire process, from planning through execution."
- Bob Lewis, InfoWorld Columnist, Author, and Consultant
"E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change."
- Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc.
"Insightful, innovative, and thought provoking…Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online."
- Steven P. Haas, Enterprise Development, KDG Interactive
"Simply stated…this methodology works. Cassidy has done a great job making it practical for everyone to understand."
- Keith Guggenberger, COO, Starkey Laboratories, Inc.
"Anita Cassidy brings a clear head to the dot.com market hangover…The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development."
- Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank
"…a must read for anyone involved in the effort to e-nable their company…takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence…emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise."
- Cheryl Nordby, CEO, Consulting Matters
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