1st Edition
The Modern American Wine Industry Market Formation and Growth in North Carolina
By Ian M Taplin
Copyright 2011
224 Pages
by
Routledge
224 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.
Preface; Introduction; Chapter 1 Districts, Networks and Knowledge Brokering; Chapter 2 From the Beginnings to Prohibition; Chapter 3 Post-Prohibition to the 1990s; Chapter 4 Emergence of a Wine Cluster; Chapter 5 Market Growth, Differentiation and Legitimacy; Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism; Conclusion;
Biography
Ian M. Taplin
