Risk, Media and Stigma

Understanding Public Challenges to Modern Science and Technology

By Paul Slovic

Edited by James Flynn, Howard Kunreuther

© 2001 – Routledge

416 pages

Purchasing Options:
Paperback: 9781853837005
pub: 2001-02-01
US Dollars$58.95

e–Inspection Copy

About the Book

The benefits of modern technology often involve health, safety and environmental risks that produce public suspicion of technologies and aversion to certain products and substances. Amplified by the pervasive power of the media, public concern about health and ecological risks can have enormous economic and social impacts, such as the 'stigmatization' experienced in recent years with nuclear power, British beef and genetically modified plants. This volume presents the most current and comprehensive examination of how and why stigma occurs and what the appropriate responses to it should be to inform the public and reduce undesirable impacts. Each form of stigma is thoroughly explored through a range of case studies. Theoretical contributions look at the roles played by government and business, and the crucial impact of the media in forming public attitudes. Stigma is not always misplaced, and the authors discuss the challenges involved in managing risk and reducing the vulnerability of important products, industries and institutions while providing the public with the relevant information they need about risks.


'An invaluable collection of articles for those who are seeking an in-depth analysis of risk perceptions.' Food, Nutrition and Agriculture 'An interesting study of how the media handles risk and attaches stigma - justified or otherwise.' ASLIB Book Guide

Table of Contents

Introduction * Contamination Stigma * Nuclear Stigma * Place, Product, and Industry Stigma * Risk, Media, and Stigma * Coping with Stigma * References * About the Authors * Index

About the Author/Editors

James Flynn is a Senior Research Associate at Decision Research in Eugene, Oregon. Paul Slovic is President of Decision Research and Professor of Psychology at the University of Oregon. Howard Kunreuther is the Cecelia Yen Koo Professor of Decision Sciences and Public Policy in the Operation and Information Management Department, the Wharton School, University of Pennsylvania, and Co-Director of the Wharton Risk Management and Decision Processes Center.

About the Series

Earthscan Risk in Society

The Earthscan Risk in Society series publishes high quality research, teaching, practical and policy- related books on topics that address risk analysis, risk assessment, risk perception, risk management, uncertainty and decision-making in society. Professor Ragnar Lofstedt is the series editor and the series has published highly influential authors in the field of risk, including Ortwin Renn, Baruch Fischhoff and Paul Slovic.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Insurance / Risk Assessment & Management