Sport Public Relations and Communication

By Maria Hopwood, James Skinner, Paul Kitchin

© 2010 – Routledge

282 pages

Purchasing Options:
Paperback: 9781856176156
pub: 2010-02-23
US Dollars$57.95
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e–Inspection Copy

About the Book

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

  • discussion customized to apply directly to sports management, thoroughly

    exploring the nuances of the field

  • case studies used throughout the book to illustrate the practical

    application of theory

  • discussion questions to help formulate and articulate defensible arguments

    in relation to public relations and communications strategies, forging strong

    links between theory and practice

  • examples used to draw from the authors’ extensive experience in North America,

    the United Kingdom, Europe and Australia and New Zealand, providing a well

    rounded and global understanding of the field.

This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Table of Contents

1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility

5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations

About the Series

Routledge Sports Marketing Series

The Sport Marketing Series provides a superb range of texts for students and practitioners covering all aspects of marketing within sports. Structured in three tiers the series addresses:

  • Sub-disciplines within sports marketing: for example, branding, marketing communications, consumer behaviour
  • Sports and sporting properties to which marketing is applied: for example, the marketing of football, the marketing of motor sports, marketing of the Olympic Games
  • Philosophy, method and research in sports marketing; for example, research methods for sports marketing students, theoretical perspectives in sports marketing, undertaking successful research in sports marketing

International in scope, they provide essential resources for academics, students and managers alike. Written by renowned experts worldwide and supported by excellent case studies and pedagogic tools to accelerate learning, the texts available in the series provide:

  • a high quality, accessible and affordable portfolio of titles which match development needs through various stages
  • cutting-edge research and important developments in key areas of importance
  • a portfolio of both practical and stimulating texts in all areas of sport marketing

The Sport Marketing Series is the first of its kind, and as such is recognised as being of consistent high quality and will quickly become the series of first choice for academics, students and managers.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS041000
BUSINESS & ECONOMICS / Management
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS052000
BUSINESS & ECONOMICS / Public Relations
SPO000000
SPORTS & RECREATION / General