1st Edition

An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge Improving Decisions About Health, Wealth and Happiness

By Mark Egan Copyright 2017
    96 Pages
    by Macat Library

    96 Pages
    by Macat Library

    When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.

    Ways in to the Text 

    Who are Richard H. Thaler and Cass R. Sunstein? 

    What does Nudge: Improving Decisions About Health, Wealth, and Happiness Say? 

    Section 1: Influences 

    Module 1: The Author and the Historical Context 

    Module 2: Academic Context 

    Module 3: The Problem 

    Module 4: The Author's Contribution 

    Section 2: Ideas 

    Module 5: Main Ideas 

    Module 6: Secondary Ideas 

    Module 7: Achievement 

    Module 8: Place in the Author's Work 

    Section 3: Impact 

    Module 9: The First Responses 

    Module 10: The Evolving Debate 

    Module 11: Impact and Influence Today 

    Module 12: Where Next? 

    Glossary of Terms 

    People Mentioned in the Text 

    Works Cited

    Biography

    Mark Egan is a doctoral candidate in behavioural science at the University of Stirling Management School. He holds an MSc in human decision science from Maastricht University and, in addition to his doctoral research, works with the Behavioural Insights Team advising the UK government on behavioural science and policy decisions.

    Thaler and Sunstein create persuasive arguments and dealing effectively with counter-arguments. This little booklet explores this seminal work. It offers an additional learning resource structuring and explaining the main contents. It is structured in three main parts: influences, ideas, and impact.

    Lucia A. Reisch
    Journal of Consumer Policy