1st Edition

An Analysis of Pankaj Ghemawat's Distance Still Matters The Hard Reality of Global Expansion

    112 Pages
    by Macat Library

    112 Pages
    by Macat Library

    "Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

    Ways in to the Text 

    Who is Pankaj Ghemawat? 

    What does Distance Still Matters Say? 

    Why does Distance Still Matters Matter? 

    Section 1: Influences 

    Module 1: The Author and the Historical Context 

    Module 2: Academic Context 

    Module 3: The Problem 

    Module 4: The Author's Contribution 

    Section 2: Ideas 

    Module 5: Main Ideas 

    Module 6: Secondary Ideas 

    Module 7: Achievement 

    Module 8: Place in the Author's Work 

    Section 3: Impact 

    Module 9: The First Responses  

    Module 10: The Evolving Debate  

    Module 11: Impact and Influence Today 

    Module 12: Where Next?  

    Glossary of Terms 

    People Mentioned in the Text 

    Works Cited

    Biography

    Alessandro Giudici is Lecturer in Strategy at Cass Business School, City, University of London. His research focuses on how organizations can support innovation dispersed across international contexts. His work has been published in outlets such as the Academy of Management Journal, Strategic Organization, Long Range Planning, and Business History.

    Marianna Rolbina is a PhD candidate at Cass Business School, City, University of London. Her research is in management and strategy, with a particular focus on cultural industries.