Business & Planning Products

  • Running the Show

    The Essential Guide to Being a First Assistant Director, 2nd Edition

    By Liz Gill

    Whether it's a crew of two hundred shooting a cast of thousands on horseback, or a crew of twelve filming one person in a room, each and every successful movie production requires a strong First Assistant Director (AD) at its helm. In this new and updated edition, veteran First AD Liz Gill walks…

    Paperback – 2019-09-24
    Routledge

  • Rapid Story Development

    How to Use the Enneagram-Story Connection to Become a Master Storyteller, 1st Edition

    By Jeff Lyons

    This book offers a unique approach to storytelling, connecting the Enneagram system with classic story principles of character development, plot, and story structure to provide a seven-step methodology to achieve rapid story development. Using the nine core personality styles underlying all human…

    Paperback – 2019-09-23
    Routledge

  • Business and Entrepreneurship for Filmmakers

    Making a Living as a Creative Artist in the Film Industry, 1st Edition

    By Charles Haine

    This practical guide teaches readers the skills and business acumen required to build a career in the film industry from the ground up. While countless books and classes teach newcomers the creative aspects of the film industry, many fail to properly prepare readers for the reality of how to…

    Paperback – 2019-08-28
    Routledge

  • The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

    1st Edition

    By Russell Schwartz, Katherine MacDonald

    Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a…

    Paperback – 2019-08-26
    Routledge
    American Film Market Presents

  • The Business of Media Distribution

    Monetizing Film, TV, and Video Content in an Online World, 3rd Edition

    By Jeffrey C. Ulin

    In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from…

    Paperback – 2019-06-18
    Routledge
    American Film Market Presents

  • Understanding the Business of Media Entertainment

    The Legal and Business Essentials All Filmmakers Should Know, 2nd Edition

    By Gregory Bernstein

    This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers…

    Paperback – 2019-06-13
    Routledge
    American Film Market Presents

  • Television Development

    How Hollywood Creates New TV Series, 1st Edition

    By Bob Levy

    Development is a large and central part of the American TV industry, and yet the details of how it works – who makes development decisions and why, where ideas for new shows come from, even basics like the differences between what TV studios and TV networks do – remain elusive to many. In…

    Paperback – 2019-02-01
    Routledge

  • Introduction to Media Distribution

    Film, Television, and New Media, 1st Edition

    By Scott Kirkpatrick

    Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the…

    Paperback – 2018-09-04
    Routledge

  • Guerrilla Film Marketing

    The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers, 1st Edition

    By Robert G. Barnwell

    Create an irresistible brand image and build an audience of loyal and engaged fans… Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film …

    Paperback – 2018-07-16
    Routledge

  • The Documentary Filmmaker's Roadmap

    A Practical Guide to Planning, Production and Distribution, 1st Edition

    By Maxine Trump

    The Documentary Filmmaker’s Roadmap is a concise and practical guide to making a feature-length documentary film—from funding to production to distribution, exhibition and marketing. Using her award-winning film Musicwood—a New York Times Critics’ Pick—as a case study, director Maxine Trump guides…

    Paperback – 2018-07-16
    Routledge

  • The Business of Television

    1st Edition

    By Ken Basin

    In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better…

    Paperback – 2018-07-13
    Routledge

  • The Business of Film

    A Practical Introduction, 1st Edition

    By Paula Landry, Stephen Greenwald

    The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving…

    Paperback – 2018-06-18
    Routledge
    American Film Market Presents

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