Business & Planning Products

  • Guerrilla Film Marketing

    The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

    By Robert Barnwell

    Create an irresistible brand image and build an audience of loyal and engaged fans… Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film …

    Paperback – 2018-06-07 
    Focal Press

  • Drawing the Line: Technical Hand Drafting for Film and Television

    By David McHenry

    Drawing the Line: Technical Hand Drafting for Film and Television is the essential resource for students and aspiring professionals studying and working in film and television design. The book covers all aspects of scenic drafting by hand – a technique still used in film and television because of…

    Paperback – 2018-03-07 
    Focal Press

  • TV Writing on Demand

    Creating Great Content in the Digital Era

    By Neil Landau

    TV Writing on Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array…

    Paperback – 2018-01-25 
    Focal Press

  • The Producer's Business Handbook

    The Roadmap for the Balanced Film Producer, 4th Edition

    By John J. Lee, Jr., Anne Marie Gillen

    Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Business Handbook. Learn how to cultivate relationships with key industry players including domestic…

    Paperback – 2017-10-30
    Focal Press
    American Film Market Presents

  • Film Production Management

    How to Budget, Organize and Successfully Shoot your Film, 4th Edition

    By Bastian Cleve

    This new and updated fourth edition of Film Production Management provides a step-by-step guide on how to budget, organize, and successfully shoot a film and get it onto the big screen. Whether you are a film student or film production professional just getting started in the industry, this book is…

    Paperback – 2017-10-06
    Focal Press

  • Music Rights Unveiled

    A Filmmaker's Guide to Music Rights and Licensing

    By Brooke Wentz, Maryam Battaglia

    Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed…

    Paperback – 2017-10-02
    Focal Press
    American Film Market Presents

  • Crowdsourcing for Filmmakers

    Indie Film and the Power of the Crowd

    By Richard Botto

    Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put…

    Paperback – 2017-09-25
    Focal Press
    American Film Market Presents

  • Hollywood Drive

    What it Takes to Break in, Hang in & Make it in the Entertainment Industry, 2nd Edition

    By Eve Light Honthaner

    Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry is the essential guide to starting and succeeding at a career in film and TV. The completely updated second edition features new interviews with industry professionals, information about the changing…

    Paperback – 2017-08-22
    Focal Press

  • How to Work the Film & TV Markets

    A Guide for Content Creators

    By Heather Hale

    How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the…

    Paperback – 2017-07-31
    Focal Press

  • Scheduling and Budgeting Your Film

    A Panic-Free Guide, 2nd Edition

    By Paula Landry

    Budgeting and scheduling are easy in principle but hard in practice. The successful producer has a solid plan for juggling dozens of activities and costs while retaining the flexibility to cope with those inevitable last-minute changes and stay on course. Preplanning the budget and schedule of any…

    Paperback – 2017-07-05
    Focal Press
    American Film Market Presents

  • Screenwriting for Profit

    Writing for the Global Marketplace

    By Andrew Stevens

    This book teaches readers how global trends define the marketplace for saleable screenplays in key international territories as well as the domestic market. Veteran writer, producer, and director Andrew Stevens gives you the insider edge you need to write for the global marketplace, sharing his…

    Paperback – 2017-06-09
    Focal Press

  • Investing in Movies

    Strategies for Investors and Producers

    By Joseph N. Cohen

    Investing in Movies: Strategies for Investors and Producers is a useful guide for investors and producers looking for an analytical framework to assess the opportunities and pitfalls of film investments. The book traces macroeconomic trends and the globalization of the business, as well as the…

    Paperback – 2017-05-15
    Focal Press

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