Business & Planning Products

  • The Business of Media Distribution

    Monetizing Film, TV, and Video Content in an Online World, 3rd Edition

    By Jeffrey C. Ulin

    In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from…

    Paperback – 2019-05-31 
    Routledge
    American Film Market Presents

  • Understanding the Business of Media Entertainment

    The Legal and Business Essentials All Filmmakers Should Know, 2nd Edition

    By Gregory Bernstein

    This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers…

    Paperback – 2019-07-04 
    Routledge
    American Film Market Presents

  • The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

    1st Edition

    By Russell Schwartz, Katherine MacDonald

    Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film…

    Paperback – 2019-08-09 
    Routledge
    American Film Market Presents

  • Business and Entrepreneurship for Filmmakers

    Making a Living as a Creative Artist in the Film Industry, 1st Edition

    By Charles Haine

    This practical guide teaches readers the skills and business acumen required to build a career in the film industry from the ground up. While countless books and classes teach newcomers the creative aspects of the film industry, many fail to properly prepare readers for the reality of how to…

    Paperback – 2019-10-15 
    Routledge

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