Attitudes & Persuasion Products

  • Behavior Modification

    What It Is and How To Do It, 11th Edition

    By Garry Martin, Joseph J. Pear

    Behavior Modification: What It Is and How to Do It is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. Appropriate for university students and for the general reader, it teaches forms of behavior modification ranging from…

    Paperback – 2019-02-18
    Routledge

  • The Dynamics of Persuasion

    Communication and Attitudes in the Twenty-First Century, 6th Edition

    By Richard M. Perloff

    The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion…

    Paperback – 2017-01-06
    Routledge
    Routledge Communication Series

  • The Student's Guide to Social Neuroscience

    2nd Edition

    By Jamie Ward

    Social neuroscience is a rapidly growing field which explains, using neural mechanisms, our ability to recognize, understand, and interact with others. Concepts such as trust, revenge, empathy, prejudice, and love are now being explored and unravelled by neuroscientists. This engaging and…

    Paperback – 2016-12-15
    Psychology Press

  • Behavior Modification

    What It Is and How To Do It, 10th Edition

    By Garry Martin, Joseph J. Pear

    Behavior Modification,10/e assumes no specific prior knowledge about psychology or behavior modification on the part of the reader. The authors begin with basic principles and procedures of behavior modification and then provide readers with how-to-skills such as observing and recording. Next, the…

    Paperback – 2014-06-14
    Psychology Press

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