Consumer Psychology Products

  • Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,…

    Paperback – 2017-05-23 
    Psychology Press

  • Consumer Social Values

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from…

    Paperback – 2017-05-15 
    Routledge
    Marketing and Consumer Psychology Series

  • Behavioral Economics and Healthy Behaviors

    Key Concepts and Current Research

    Edited by Yaniv Hanoch, Andrew Barnes, Thomas Rice

    The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the…

    Paperback – 2017-05-09 
    Routledge

  • Consumers in Context

    The BPM Research Program

    By Gordon Foxall

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice.…

    Paperback – 2017-04-30 
    Routledge
    Routledge Revivals

  • Digital Advertising

    Theory and Research, 3rd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and…

    Paperback – 2017-03-10 
    Routledge

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2017-03-06 
    Routledge
    Routledge Interpretive Marketing Research

  • Transdisciplinary Solutions for Sustainable Development

    From planetary management to stewardship

    By Mark Charlesworth

    Global environmental issues such as climate change and species loss are intensifying despite our best efforts to combat them. The key reason for this is that the drivers of these problems are closely linked to the industrialism and consumerism that are promoted by governments and other…

    Paperback – 2017-02-16
    Routledge
    Routledge Studies in Sustainable Development

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-15
    Routledge

  • Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon Foxall

    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie…

    Paperback – 2016-11-23
    Routledge
    Routledge Library Editions: Consumer Behaviour

  • The Consumer Interest (RLE Consumer Behaviour)

    Dimensions and Policy Implications

    By J. D. Forbes

    Paperback – 2016-11-23
    Routledge
    Routledge Library Editions: Consumer Behaviour

  • Routledge International Handbook of Consumer Psychology

    Edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza

    This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the…

    Hardback – 2016-11-17
    Routledge
    Routledge International Handbooks

  • Essentials of Consumer Behavior

    By Debra L. Stephens

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens…

    Paperback – 2016-11-07
    Routledge

2Series in Consumer Psychology

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