Consumer Psychology Products

  • Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical…

    Paperback – 2016-10-28 
    Routledge

  • The Psychology of Influence

    Theory, research and practice

    By Joop van der Pligt, Michael Vliek

    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviors are influenced and affected by the messages we receive in daily life. From…

    Paperback – 2016-10-18 
    Psychology Press

  • Positive Tourism

    Edited by Sebastian Filep, Jennifer Laing, Mihaly Csikszentmihalyi

    Tourism affects millions of individuals, numerous societies and environments in multiple, nuanced and overlapping ways. While it can be viewed as a frivolous leisure pursuit or simply a large industry, with potentially destructive impacts, it might also be understood in terms of its effects on…

    Hardback – 2016-10-17 
    Routledge
    Routledge Advances in Tourism

  • The Influence of Values on Consumer Behaviour

    The value compass

    By Erik Kostelijk

    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in…

    Hardback – 2016-08-09 
    Routledge

  • Advertising Exposure, Memory and Choice

    Edited by Andrew A. Mitchell

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are…

    Paperback – 2016-07-31 
    Psychology Press

  • Sport Consumer Behaviour

    Marketing Strategies

    By Daniel C. Funk, Kostas Alexandris, Heath McDonald

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and…

    Paperback – 2016-07-26 
    Routledge

  • Consumer Education (RLE Consumer Behaviour)

    A Handbook for Teachers

    By Marion Giordan

    Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic…

    Paperback – 2016-06-30
    Routledge
    Routledge Library Editions: Consumer Behaviour

  • Integrated Communication

    Synergy of Persuasive Voices

    Edited by Esther Thorson, Jeri Moore

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals…

    Paperback – 2016-05-13
    Psychology Press

  • Ethics and Morality in Consumption

    Interdisciplinary Perspectives

    Edited by Deirdre Shaw, Michal Carrington, Andreas Chatzidakis

    Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices.…

    Hardback – 2016-04-21
    Routledge
    Routledge Studies in Business Ethics

  • Consumer Culture, Branding and Identity in the New Russia

    From Five-year Plan to 4x4

    By Graham H.J. Roberts

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social…

    Hardback – 2016-04-14
    Routledge
    Routledge Interpretive Marketing Research

  • Addiction as Consumer Choice

    Exploring the Cognitive Dimension

    By Gordon Foxall

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further…

    Hardback – 2016-02-15
    Routledge
    Routledge Studies in Marketing

  • Branding Masculinity

    Tracing the Cultural Foundations of Brand Meaning

    By Elizabeth C. Hirschman

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories…

    Hardback – 2016-02-01
    Routledge
    Routledge Interpretive Marketing Research

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