Consumer Psychology Products

  • How We Misunderstand Economics and Why it Matters

    The Psychology of Bias, Distortion and Conspiracy

    By David Leiser, Yhonatan Shemesh

    This is the first book to explain why people usually misunderstand economic phenomena. From the cognitive short-cuts we use to make sense of complex information, to the metaphors we rely on and their effect on our thinking, this important book lays bare not only the psychological traits that…

    Paperback – 2018-06-01 
    Routledge

  • Brand Love is not Enough

    By Max Blackston

    How would you feel about a bank that handles all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    Paperback – 2018-03-28 
    Routledge

  • The Psychology of Fashion

    By Carolyn Mair

    The Psychology of Fashion provides a succinct overview of how our thinking and behavior is affected by the fashion industry, examining how fashion design can undermine healthy body image, and how psychology can inform a more sustainable perspective on the production and disposal of clothing.…

    Paperback – 2018-03-15 
    Routledge
    The Psychology of Everything

  • The Psychology of Trust

    By Ken J. Rotenberg

    Western societies today are facing a crisis of trust. Politicians, journalists, police officers, church officials, CEOs: all are increasingly distrusted. But what explains this lack of trust? and how is trust developed and maintained? Drawing on a wide range of psychological theories, The…

    Paperback – 2018-03-15 
    Routledge
    The Psychology of Everything

  • The Influence of Values on Consumer Behaviour

    The value compass

    By Erik Kostelijk

    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in…

    Paperback – 2018-02-16 
    Routledge

  • Psychological Foundations of Marketing

    The Keys to Consumer Behavior, 2nd Edition

    By Allan J Kimmel

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and…

    Paperback – 2018-01-19 
    Routledge

  • Environmental Ethics and Behavioural Change

    By Benjamin Franks, Stuart Hanscomb, Sean F. Johnston

    Environmental Ethics and Behavioural Change takes a practical approach to environmental ethics with a focus on its transformative potential for students, professionals, policy makers, activists, and concerned citizens. Proposed solutions to issues such as climate change, resource depletion and…

    Paperback – 2017-12-19 
    Routledge

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23
    Routledge

  • Rising Consumer Materialism

    A Threat to Sustainable Happiness

    By Afia Khalid, Faisal Qadeer

    Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the…

    Hardback – 2017-11-09
    Routledge
    Routledge Focus on Business and Management

  • The Conflicted Mind

    And Why Psychology Has Failed to Deal With It

    By Geoffrey Beattie

    One of the greatest paradoxes of human behavior is our tendency to say one thing and do something completely different. We think of ourselves as positive and fair-minded, caring about other people and our environment, yet our behavior lets us down time and time again. Part of the reason for this is…

    Paperback – 2017-10-30
    Routledge

  • Consumption and Everyday Life

    2nd edition

    By Mark Paterson

    With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. Engaging case studies describe forms of consumption familiar to the student, provide some historical context…

    Paperback – 2017-10-19
    Routledge

  • Context and Cognition in Consumer Psychology

    How Perception and Emotion Guide Action

    By Gordon Foxall

    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer…

    Paperback – 2017-10-17
    Routledge

3Series in Consumer Psychology

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