Consumer Psychology Products

  • Psychological Foundations of Marketing

    The Keys to Consumer Behavior, 2nd Edition

    By Allan J Kimmel

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and…

    Paperback – 2018-01-19 
    Routledge

  • Environmental Ethics and Behavioural Change

    By Benjamin Franks, Stuart Hanscomb, Sean F. Johnston

    Environmental Ethics and Behavioural Change takes a practical approach to environmental ethics with a focus on its transformative potential for students, professionals, policy makers, activists, and concerned citizens. Proposed solutions to issues such as climate change, resource depletion and…

    Paperback – 2017-12-21 
    Routledge

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-27 
    Routledge

  • Rising Consumer Materialism

    A Threat to Sustainable Happiness

    By Afia Khalid, Faisal Qadeer

    Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the…

    Hardback – 2017-11-20 
    Routledge
    Routledge Focus on Business and Management

  • The Conflicted Mind

    And Why Psychology Has Failed to Deal With It

    By Geoffrey Beattie

    One of the greatest paradoxes of human behavior is our tendency to say one thing and do something completely different. We think of ourselves as positive and fair-minded, caring about other people and our environment, yet our behavior lets us down time and time again. Part of the reason for this is…

    Paperback – 2017-11-07 
    Routledge

  • Consumption and Everyday Life

    2nd edition

    By Mark Paterson

    With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. Engaging case examples describe forms of consumption familiar to the student, provide some historical context,…

    Paperback – 2017-10-25 
    Routledge

  • Context and Cognition in Consumer Psychology

    How Perception and Emotion Guide Action

    By Gordon Foxall

    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer…

    Paperback – 2017-10-17
    Routledge

  • The Routledge Companion to Consumer Behavior

    Edited by Michael R. Solomon, Tina M. Lowrey

    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom…

    Hardback – 2017-09-26
    Routledge
    Routledge Companions in Business, Management and Accounting

  • The Dark Side of Social Media

    A Consumer Psychology Perspective

    Edited by Angeline Close Scheinbaum

    The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars…

    Paperback – 2017-09-19
    Routledge

  • Contemporary Consumer Culture Theory

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Hardback – 2017-06-01
    Routledge
    Routledge Studies in Marketing

  • The Psychology of Entertainment Media

    Blurring the Lines Between Entertainment and Persuasion, 2nd Edition

    Edited by L. J. Shrum

    In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively…

    Paperback – 2017-05-31
    Routledge

  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline Close Scheinbaum

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…

    Paperback – 2017-05-31
    Routledge
    Marketing and Consumer Psychology Series

3Series in Consumer Psychology

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