Consumer Psychology Products

  • The Influence of Values on Consumer Behaviour

    The value compass

    By Erik Kostelijk

    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in…

    Hardback – 2016-08-02 
    Routledge

  • Sport Consumer Behaviour

    Marketing Strategies

    By Daniel C. Funk, Kostas Alexandris, Heath McDonald

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and…

    Paperback – 2016-07-28 
    Routledge

  • Consumer Education (RLE Consumer Behaviour)

    A Handbook for Teachers

    By Marion Giordan

    Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic…

    Paperback – 2016-06-30 
    Routledge
    Routledge Library Editions: Consumer Behaviour

  • Integrated Communication

    Synergy of Persuasive Voices

    Edited by Esther Thorson, Jeri Moore

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals…

    Paperback – 2016-05-16 
    Psychology Press

  • Ethics and Morality in Consumption

    Interdisciplinary Perspectives

    Edited by Deirdre Shaw, Michal Carrington, Andreas Chatzidakis

    Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices.…

    Hardback – 2016-04-18
    Routledge
    Routledge Studies in Business Ethics

  • Consumer Culture, Branding and Identity in the New Russia

    From Five-year Plan to 4x4

    By Graham H.J. Roberts

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social…

    Hardback – 2016-04-14
    Routledge
    Routledge Interpretive Marketing Research

  • Addiction as Consumer Choice

    Exploring the Cognitive Dimension

    By Gordon Foxall

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further…

    Hardback – 2016-02-15
    Routledge
    Routledge Studies in Marketing

  • Branding Masculinity

    Tracing the Cultural Foundations of Brand Meaning

    By Elizabeth C. Hirschman

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories…

    Hardback – 2016-02-01
    Routledge
    Routledge Interpretive Marketing Research

  • The Connected Customer

    The Changing Nature of Consumer and Business Markets

    Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

    In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend…

    Paperback – 2016-01-20
    Routledge

  • Values, Lifestyles, and Psychographics

    Edited by Lynn R. Kahle, Larry Chiagouris

    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The…

    Paperback – 2016-01-20
    Psychology Press

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-21
    Routledge

  • The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-12-10
    Psychology Press

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