Consumer Psychology Products

  • Digital Advertising

    Theory and Research, 3rd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and…

    Paperback – 2017-03-15 
    Routledge

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2017-03-06 
    Routledge
    Routledge Interpretive Marketing Research

  • Transdisciplinary Solutions for Sustainable Development

    From planetary management to stewardship

    By Mark Charlesworth

    Global environmental issues such as climate change and species loss are intensifying despite our best efforts to combat them. The key reason for this is that the drivers of these problems are closely linked to the industrialism and consumerism that are promoted by governments and other…

    Paperback – 2017-02-21 
    Routledge
    Routledge Studies in Sustainable Development

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-22 
    Routledge

  • Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon Foxall

    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie…

    Paperback – 2016-11-23
    Routledge
    Routledge Library Editions: Consumer Behaviour

  • The Consumer Interest (RLE Consumer Behaviour)

    Dimensions and Policy Implications

    By J. D. Forbes

    Paperback – 2016-11-23
    Routledge
    Routledge Library Editions: Consumer Behaviour

  • Routledge International Handbook of Consumer Psychology

    Edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza

    This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the…

    Hardback – 2016-11-17
    Routledge
    Routledge International Handbooks

  • Essentials of Consumer Behavior

    By Debra L. Stephens

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens…

    Paperback – 2016-11-07
    Routledge

  • The Psychology of Influence

    Theory, research and practice

    By Joop van der Pligt, Michael Vliek

    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From…

    Paperback – 2016-10-21
    Routledge

  • Positive Tourism

    Edited by Sebastian Filep, Jennifer Laing, Mihaly Csikszentmihalyi

    Tourism affects millions of individuals, numerous societies and environments in multiple, nuanced and overlapping ways. While it can be viewed as a frivolous leisure pursuit or simply a large industry, with potentially destructive impacts, it might also be understood in terms of its effects on…

    Hardback – 2016-10-04
    Routledge
    Routledge Advances in Tourism

  • Advertising Exposure, Memory and Choice

    Edited by Andrew A. Mitchell

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are…

    Paperback – 2016-08-04
    Psychology Press

  • The Influence of Values on Consumer Behaviour

    The value compass

    By Erik Kostelijk

    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in…

    Hardback – 2016-08-03
    Routledge

2Series in Consumer Psychology

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