Consumer Psychology Products

  • Addiction as Consumer Choice

    Exploring the Cognitive Dimension

    By Gordon Foxall

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further…

    Hardback – 2016-02-19 
    Routledge Studies in Marketing

  • Branding Masculinity

    Tracing the Cultural Foundations of Brand Meaning

    By Elizabeth Hirschman

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories…

    Hardback – 2016-01-29 
    Routledge Interpretive Marketing Research

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-16 

  • The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-12-11 
    Psychology Press

  • Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics not found in other books. Balancing a strong academic foundation…

    Paperback – 2015-11-30

  • Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of…

    Paperback – 2015-11-24

  • The New Consumer Psychology

    Scanning buying behavior with MRI of the mind

    By Sang Min (Leo) Whang

    The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined…

    Paperback – 2015-11-03

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Hardback – 2015-11-02
    Routledge Interpretive Marketing Research

  • Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Edited by Henri Baudet, Henk van der Meulen

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between…

    Paperback – 2015-10-07
    Routledge Library Editions: Consumer Behaviour

  • Consumer Profiles (RLE Consumer Behaviour)

    An Introduction to Psychographics

    By Barrie Gunter, Adrian Furnham

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing…

    Paperback – 2015-10-07
    Routledge Library Editions: Consumer Behaviour

  • Capitalism and the Consumer (RLE Consumer Behaviour)

    By Fred Henderson

    Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.…

    Paperback – 2015-10-07
    Routledge Library Editions: Consumer Behaviour

  • Consumer Psychology in a Social Media World

    Edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, Richard F. Yalch

    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of…

    Paperback – 2015-10-06

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