Consumer Psychology Products

  • Context and Cognition in Consumer Psychology

    How perception and emotion guide action

    By Gordon Foxall

    In Context and Cognition in Consumer Research, the leading scholar in the field of consumer behavior analysis, Gordon Foxall, summarizes a 30-year research journey to present the most thorough examination to date of the different paradigms within consumer psychology.  The main thrust of this…

    Hardback – 2017-01-10 

  • Customer Relationship Management

    The foundation of contemporary marketing strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-20 

  • Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon Foxall

    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie…

    Paperback – 2016-11-30 
    Routledge Library Editions: Consumer Behaviour

  • The Consumer Interest (RLE Consumer Behaviour)

    Dimensions and Policy Implications

    By J. D. Forbes

    Paperback – 2016-11-30 
    Routledge Library Editions: Consumer Behaviour

  • Routledge International Handbook of Consumer Psychology

    Edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza

    This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the…

    Hardback – 2016-11-18 
    Routledge International Handbooks

  • Essentials of Consumer Behavior

    By Debra L. Stephens

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens…

    Paperback – 2016-11-14 

  • The Psychology of Influence

    Theory, research and practice

    By Joop van der Pligt, Michael Vliek

    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From…

    Paperback – 2016-10-21

  • Positive Tourism

    Edited by Sebastian Filep, Jennifer Laing, Mihaly Csikszentmihalyi

    Tourism affects millions of individuals, numerous societies and environments in multiple, nuanced and overlapping ways. While it can be viewed as a frivolous leisure pursuit or simply a large industry, with potentially destructive impacts, it might also be understood in terms of its effects on…

    Hardback – 2016-10-04
    Routledge Advances in Tourism

  • Advertising Exposure, Memory and Choice

    Edited by Andrew A. Mitchell

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are…

    Paperback – 2016-08-04
    Psychology Press

  • The Influence of Values on Consumer Behaviour

    The value compass

    By Erik Kostelijk

    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in…

    Hardback – 2016-08-03

  • Consumer Education (RLE Consumer Behaviour)

    A Handbook for Teachers

    By Marion Giordan

    Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic…

    Paperback – 2016-07-20
    Routledge Library Editions: Consumer Behaviour

  • Sport Consumer Behaviour

    Marketing Strategies

    By Daniel C. Funk, Kostas Alexandris, Heath McDonald

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and…

    Paperback – 2016-07-18

2Series in Consumer Psychology

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