Persuasion Products

  • Denying Death

    An Interdisciplinary Approach to Terror Management Theory

    Edited by Lindsey A. Harvell, Gwendelyn S. Nisbett

    This volume is the first to showcase the interdisciplinary nature of Terror Management Theory, providing a detailed overview of how rich and diverse the field has become since the late 1980s, and where it is going in the future. It offers perspectives from psychology, political science,…

    Paperback – 2016-03-10 
    Psychology Press

  • Public Speaking that Works

    A Meta-communicative Approach

    By Jerald Goldstein

    Paperback – 2016-03-01 

  • Persuasion in Society

    3rd Edition

    By Jean G. Jones, Herbert W. Simons

    Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore…

    Paperback – 2016-02-01 

  • Radio Wars

    Broadcasting During the Cold War

    Edited by Linda Risso

    During the Cold War, radio broadcasting played an important role in the ideological confrontation between East and West. As archival documents gathered in this volume reveal, radio broadcasting was among the most pressing concerns of contemporary information agencies. These broadcasts could…

    Hardback – 2015-11-24

  • Adaptive Rhetoric

    Evolution, Culture, and the Art of Persuasion

    By Alex C. Parrish

    Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain…

    Paperback – 2015-09-03
    Routledge Studies in Rhetoric and Communication

  • Understanding Communication Theory

    A Beginner's Guide

    By Stephen M. Croucher

    This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including…

    Paperback – 2015-08-25

  • Practical Business Negotiation

    By William W. Baber, Chavi C-Y Fletcher-Chen

    Practical Business Negotiation introduces university students to business negotiation as practiced in the globalized business world. There are no other textbooks that take on this topic in depth with non-native English speakers in mind. Current textbooks about negotiation tend to be dense,…

    Paperback – 2015-05-08

  • Rhetoric and Discourse in Supreme Court Oral Arguments

    Sensemaking in Judicial Decisions

    By Ryan Malphurs

    While legal scholars, psychologists, and political scientists commonly voice their skepticism over the influence oral arguments have on the Court’s voting pattern, this book offers a contrarian position focused on close scrutiny of the justices’ communication within oral arguments. Malphurs…

    Paperback – 2014-09-11
    Routledge Studies in Rhetoric and Communication

  • The Moral Rhetoric of Political Economy

    Justice and Modern Economic Thought

    By Paul Turpin

    This book examines the effects of the moral rhetoric of the market concept of justice on our understanding of justice. Market theory’s elevation of the role of commutative justice, or justice in exchange and property, is often taken as liberalism’s revolutionary change in priorities of justice in…

    Paperback – 2013-11-11
    Routledge Frontiers of Political Economy

  • The Dynamics of Persuasion

    Communication and Attitudes in the 21st Century, 5th Edition

    By Richard M. Perloff

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major…

    Pack - Book & Online – 2013-07-09
    Routledge Communication Series

  • Persuasion

    Social Influence and Compliance Gaining

    By Robert H Gass, John S Seiter

    Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to…

    Paperback – 2013-02-15

  • Persuasion in Your Life

    By Shawn Wahl

    Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions.  The book reflects a balance of theory and application and draws material from communication,…

    Paperback – 2012-07-01

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