Persuasion Products

  • The Handbook of Attitudes

    2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Paperback – 2018-07-01 
    Routledge

  • Metaphor and Persuasion in Strategic Communication

    Sustainable Perspectives

    By Federica Ferrari

    This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for…

    Hardback – 2018-06-01 
    Routledge
    Routledge Studies in Rhetoric and Stylistics

  • The Natural Speaker

    9th Edition

    By Randy Fujishin

    The Natural Speaker is a friendly step-by-step guide to public speaking that explores the fundamental skills necessary to present a natural, and rewarding speech to any audience. By providing an overview of speech construction, practice, and delivery, this book is designed to enhance and improve…

    Paperback – 2018-04-30 
    Routledge

  • Persuasion

    The Hidden Forces That Influence Negotiations

    By Jasper Kim

    Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across…

    Hardback – 2018-03-30 
    Routledge
    Routledge Focus on Business and Management

  • Persuasion

    Social Influence and Compliance Gaining, 6th Edition

    By Robert H Gass, John S Seiter

    Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this…

    Paperback – 2018-02-15 
    Routledge

  • Radio Wars

    Broadcasting During the Cold War

    Edited by Linda Risso

    During the Cold War, radio broadcasting played an important role in the ideological confrontation between East and West. As archival documents gathered in this volume reveal, radio broadcasting was among the most pressing concerns of contemporary information agencies. These broadcasts could…

    Paperback – 2018-01-12
    Routledge

  • Public Speaking

    A Meta-Communicative Approach

    By Jerald Goldstein

    Public Speaking: A Meta-Communicative Approach provides an innovative approach to acquiring public speaking skills, stressing both the theoretical underpinnings as well as the practical tools one needs to structure and deliver meaningful, dynamic presentations. It offers alternative ways of…

    Paperback – 2017-10-02
    Routledge

  • Persuasion in Your Life

    2nd Edition

    By Shawn T. Wahl, Eric Morris

    Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also…

    Paperback – 2017-09-25
    Routledge

  • Persuasion and Communication in Sport, Exercise, and Physical Activity

    Edited by Ben Jackson, James Dimmock, Josh Compton

    How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others? Persuasion and Communication in Sport, Exercise, and Physical…

    Hardback – 2017-08-10
    Routledge
    Routledge Psychology of Sport, Exercise and Physical Activity

  • Global Advertising Practice in a Borderless World

    Edited by Robert Crawford, Linda Brennan, Lukas Parker

    Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are…

    Hardback – 2017-06-08
    Routledge
    Routledge Studies in International Business and the World Economy

  • Strategic Communication, Corporatism, and Eternal Crisis

    The Creel Century

    By Phil Graham

    This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of…

    Hardback – 2017-05-03
    Routledge
    Routledge Focus on Public Relations

  • Persuasion in Society

    3rd Edition

    By Jean G. Jones, Herbert W. Simons

    Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging…

    Paperback – 2017-04-07
    Routledge

7Series in Persuasion

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