Persuasion Products

  • Persuasion in Society

    3rd Edition

    By Jean Jones, Herbert W. Simons

    Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore…

    Paperback – 2015-09-30 
    Routledge

  • Understanding Communication Theory

    A Beginner's Guide

    By Stephen M. Croucher

    This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including…

    Paperback – 2015-09-01 
    Routledge

  • Adaptive Rhetoric

    Evolution, Culture, and the Art of Persuasion

    By Alex C. Parrish

    Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain…

    Paperback – 2015-08-14 
    Routledge
    Routledge Studies in Rhetoric and Communication

  • Practical Business Negotiation

    By William W. Baber, Chavi C-Y Fletcher-Chen

    Practical Business Negotiation introduces university students to business negotiation as practiced in the globalized business world. There are no other textbooks that take on this topic in depth with non-native English speakers in mind. Current textbooks about negotiation tend to be dense,…

    Paperback – 2015-05-07
    Routledge

  • Rhetoric and Discourse in Supreme Court Oral Arguments

    Sensemaking in Judicial Decisions

    By Ryan Malphurs

    While legal scholars, psychologists, and political scientists commonly voice their skepticism over the influence oral arguments have on the Court’s voting pattern, this book offers a contrarian position focused on close scrutiny of the justices’ communication within oral arguments. Malphurs…

    Paperback – 2014-09-10
    Routledge
    Routledge Studies in Rhetoric and Communication

  • The Moral Rhetoric of Political Economy

    Justice and Modern Economic Thought

    By Paul Turpin

    This book examines the effects of the moral rhetoric of the market concept of justice on our understanding of justice. Market theory’s elevation of the role of commutative justice, or justice in exchange and property, is often taken as liberalism’s revolutionary change in priorities of justice in…

    Paperback – 2013-11-10
    Routledge
    Routledge Frontiers of Political Economy

  • The Dynamics of Persuasion

    Communication and Attitudes in the 21st Century, 5th Edition

    By Richard M. Perloff

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major…

    Pack - Book & Online – 2013-07-08
    Routledge
    Routledge Communication Series

  • Persuasion

    Social Influence and Compliance Gaining

    By Robert H Gass, John S Seiter

    Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to…

    Paperback – 2013-02-14
    Routledge

  • Persuasion in Your Life

    By Shawn Wahl

    Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions.  The book reflects a balance of theory and application and draws material from communication,…

    Paperback – 2012-06-30
    Routledge

  • Persuasion in Society

    2nd Edition

    By Herbert W. Simons, Jean Jones

    Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore…

    Paperback – 2011-03-13
    Routledge

  • How Audiences Decide

    A Cognitive Approach to Business Communication

    By Richard Young

    How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition,…

    Paperback – 2010-12-19
    Routledge

  • Considering Pragma-Dialectics

    Edited by Peter Houtlosser, Agnes van Rees

    Considering Pragma-Dialectics honors the monumental contributions of one of the foremost international figures in current argumentation scholarship: Frans van Eemeren. The volume presents the research efforts of his colleagues and addresses how their work relates to the pragma-dialectical theory of…

    Paperback – 2006-05-24
    Routledge

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