Public Relations Products

  • Twitter and Elections around the World

    Campaigning in 140 Characters or Less

    Edited by Richard Davis, Christina Holtz Bacha, Marion Just

    Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize…

    Paperback – 2016-08-08 
    Routledge
    Routledge Studies in Global Information, Politics and Society

  • Social Media and Crisis Communication

    Edited by Lucinda L. Austin, Yan Jin

    Employing the recent Social-mediated Crisis Communication Model, which serves as a framework for crisis and issues management in a rapidly evolving media landscape, Social Media and Crisis Communication will provide a unique and timely contribution to the field of crisis communication by addressing…

    Paperback – 2016-08-01 
    Routledge

  • Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Edited by Christine Daymon, Kristin Demetrious

    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is…

    Paperback – 2016-07-31 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 5th Edition

    By Ronald D. Smith

    "Becoming a Public Relations Writer" is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will…

    Paperback – 2016-07-22 
    Routledge

  • Strategic Communication

    New Agendas in Communication

    Edited by Anthony Dudo, LeeAnn Kahlor

    The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can…

    Paperback – 2016-07-13 
    Routledge
    New Agendas in Communication Series

  • Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-07-08 
    Routledge
    Routledge Communication Series

  • Social Media Campaigns

    Strategies for Public Relations and Marketing

    By Carolyn Mae Kim

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social…

    Paperback – 2016-07-01 
    Routledge

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Hardback – 2016-03-17
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Public Relations and the Public Interest

    By Jane Johnston

    In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,…

    Hardback – 2016-02-12
    Routledge
    Routledge Research in Public Relations

  • The Power of Information Networks

    New Directions for Agenda Setting

    Edited by Lei Guo, Maxwell McCombs

    The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those…

    Paperback – 2015-12-18
    Routledge
    Routledge Studies in Global Information, Politics and Society

  • Global Writing for Public Relations

    Connecting in English with Stakeholders and Publics Worldwide

    By Arhlene A. Flowers

    Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers…

    Paperback – 2015-12-01
    Routledge

  • Communication Crisis at Kent State

    A Case Study

    By Phillip K. Tompkins, Elaine Vanden Bout Anderson

    Originally published in 1971. On May 4th, 1970, shots fired by the Ohio National Guard at Kent State University were heard around the world. People were either outraged by the killings or outraged at the students. Instant experts rendered the judgment that it was all a problem of communication.…

    Hardback – 2015-11-04
    Routledge
    Routledge Library Editions: Communication Studies

3Series in Public Relations

Product Search