Public Relations Products

  • International Public Relations

    Perspectives from deeply divided societies

    Edited by Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano

    International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within…

    Hardback – 2016-09-12 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

    Paperback – 2016-09-01 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Pitch, Tweet, or Engage on the Street

    How to Practice Global Public Relations and Strategic Communication

    By Kara Alaimo

    Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations…

    Paperback – 2016-08-25 
    Routledge

  • Student Workbook to Accompany Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals…

    Paperback – 2016-08-23 
    Routledge

  • Nation Branding, Public Relations and Soft Power

    Corporatising Poland

    By Paweł Surowiec

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and…

    Hardback – 2016-08-15 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Twitter and Elections around the World

    Campaigning in 140 Characters or Less

    Edited by Richard Davis, Christina Holtz Bacha, Marion Just

    Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize…

    Paperback – 2016-08-08 
    Routledge
    Routledge Studies in Global Information, Politics and Society

  • Social Media and Crisis Communication

    Edited by Lucinda L. Austin, Yan Jin

    Employing the recent Social-mediated Crisis Communication Model, which serves as a framework for crisis and issues management in a rapidly evolving media landscape, Social Media and Crisis Communication will provide a unique and timely contribution to the field of crisis communication by addressing…

    Paperback – 2016-08-01 
    Routledge

  • Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Edited by Christine Daymon, Kristin Demetrious

    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is…

    Paperback – 2016-07-31 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 5th Edition

    By Ronald D. Smith

    "Becoming a Public Relations Writer" is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will…

    Paperback – 2016-07-22 
    Routledge

  • Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-07-15 
    Routledge
    Routledge Communication Series

  • Strategic Communication

    New Agendas in Communication

    Edited by Anthony Dudo, LeeAnn Kahlor

    The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can…

    Paperback – 2016-07-12 
    Routledge
    New Agendas in Communication Series

  • Social Media Campaigns

    Strategies for Public Relations and Marketing

    By Carolyn Mae Kim

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social…

    Paperback – 2016-07-01 
    Routledge

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