Public Relations Products

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising, and More, 4th Edition

    By Charles Marsh, David W Guth, Bonnie Poovey Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing,…

    Paperback – 2017-12-01 
    Routledge

  • Communication Strategies for Corporate Leaders

    Implications for the Global Market

    By Pragyan Rath, Apoorva Bharadwaj

    Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new…

    Hardback – 2017-11-02 
    Routledge India
    Contemporary Themes in Business and Management

  • The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice, 2nd Edition

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…

    Paperback – 2017-10-05 
    Routledge

  • Experiencing Public Relations

    International Voices

    Edited by Elizabeth Bridgen, Dejan Verčič

    Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it…

    Paperback – 2017-10-05 
    Routledge

  • Relationship Building in Public Relations

    By Petra Theunissen, Helen Sissons

    This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the…

    Hardback – 2017-09-15 
    Routledge
    Routledge Research in Public Relations

  • Evaluating Public Communication

    Exploring New Models, Standards, and Best Practice

    By Jim Macnamara

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…

    Paperback – 2017-09-07 
    Routledge

  • Communication Crisis at Kent State

    A Case Study

    By Phillip K. Tompkins, Elaine Vanden Bout Anderson

    Originally published in 1971. On May 4th, 1970, shots fired by the Ohio National Guard at Kent State University were heard around the world. People were either outraged by the killings or outraged at the students. Instant experts rendered the judgment that it was all a problem of communication.…

    Paperback – 2017-09-01 
    Routledge
    Routledge Library Editions: Communication Studies

  • Public Administration and Public Affairs

    13th Edition

    By Nicholas Henry

    Public Administration and Public Affairs demonstrates how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. Providing a comprehensive, accessible and humorous introduction to the field of Public Administration, this text is designed…

    Paperback – 2017-09-01 
    Routledge

  • Ethical Practice of Social Media in Public Relations

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2017-08-05
    Routledge
    Routledge Research in Public Relations

  • Social Media and Crisis Communication

    Edited by Lucinda L. Austin, Yan Jin

    Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers…

    Paperback – 2017-06-20
    Routledge

  • The Bauhaus and Public Relations

    Communication in a Permanent State of Crisis

    By Patrick Rössler

    This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence…

    Paperback – 2017-06-16
    Routledge
    Routledge Research in Public Relations

  • Public Relations in the Nonprofit Sector

    Theory and Practice

    Edited by Richard D. Waters

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations…

    Paperback – 2017-06-16
    Routledge
    Routledge Research in Public Relations

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