Public Relations Products

  • Public Relations and Social Theory

    Key Figures and Concepts, 2nd Edition

    Edited by Øyvind Ihlen, Betteke Van Ruler, Magnus Fredriksson

    Public Relations and Social Theory: Key figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-05-16 
    Routledge
    Routledge Communication Series

  • Public Relations as Emotional Labour

    TBC

    By Liz Yeomans

    Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, such as the impact on workers of manufacturing displays of feeling to elicit a desired…

    Hardback – 2018-05-15 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real…

    Paperback – 2018-05-01 
    Routledge

  • Corporate Social Responsibility, Public Relations & Community Development

    Emerging Perspectives from Southeast Asia

    By Marianne Sison, Zeny Sarabia-Panol

    Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalised environments, knowledge of power, culture and colonial…

    Hardback – 2018-03-15 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Public Relations in Hyper-globalization

    Essential Relationship Management - A Japan Perspective

    By Takashi Inoue

    Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics based "self-correction model" assures governance to…

    Paperback – 2018-03-13 
    Routledge

  • Strategic Stakeholder Engagement

    By Chris Anastasi

    New government policy and regulation affect the environments in which organisations operate, bringing both risks that need to be mitigated and potential opportunities to exploit. A key question is whether organisations are engaging with decision-makers and other key actors as effectively as they…

    Hardback – 2018-02-28 
    Routledge

  • Visual Public Relations

    Strategic Communication Beyond Text

    Edited by Simon Collister, Sarah Roberts-Bowman

    This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it…

    Hardback – 2018-02-01 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Interviewing in a Changing World

    Contexts and Situations, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-24 
    Routledge

  • Profile Pieces

    Journalism and the 'Human Interest' Bias

    Edited by Sue Joseph, Richard Lance Keeble

    This book examines the history, theory and journalistic practice of profile writing. Profiles, and the practice of writing them, are of increasing interest to scholars of journalism because conflicts between the interviewer and the subject exemplify the changing nature of journalism itself. While…

    Paperback – 2017-12-15 
    Routledge

  • Public Relations and the Public Interest

    By Jane Johnston

    In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,…

    Paperback – 2017-12-14 
    Routledge

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Poovey Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    Paperback – 2017-12-04 
    Routledge

6Series in Public Relations

Product Search