Rhetoric Products

  • Classical Rhetoric and Modern Public Relations

    An Isocratean Model

    By Charles Marsh

    This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration.…

    Paperback – 2016-09-15 
    Routledge
    Routledge Research in Public Relations

  • Poetic Revelations

    Word Made Flesh Made Word

    Edited by Mark S. Burrows, Jean Ward, Malgorzata Grzegorzewska

    This book explores the much debated relation of language and bodily experience (i.e. the 'flesh'), considering in particular how poetry functions as revelatory discourse and thus relates to the formal horizon of theological inquiry. The central thematic focus is around a 'phenomenology of the flesh…

    Hardback – 2016-09-05 
    Routledge

  • A Theory of Contemporary Rhetoric

    By Richard Andrews

    A Theory of Contemporary Rhetoric describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of rhetoric brings together themes in the communication arts, including political literary criticism; bi- and multi-lingualism; multimodality; framing as an artistic…

    Paperback – 2016-09-01 
    Routledge

  • Advertising and Public Memory

    Social, Cultural and Historical Perspectives on Ghost Signs

    Edited by Stefan Schutt, Sam Roberts, Leanne White

    We are pleased to present the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and…

    Hardback – 2016-08-23 
    Routledge
    Routledge Research in Cultural and Media Studies

  • Microhistories of Communication Studies

    Mapping the Future of Communication through Local Narratives

    Edited by Pat J. Gehrke

    The story of an academic discipline is usually conveyed in grand movements and long spans, but it can also be told through the lives of individual scholars, through the development of specialties, through the creation and change of departments, and through the formation and transformation of…

    Hardback – 2016-08-19 
    Routledge

  • Rhetoric and Ethics in the Cybernetic Age

    The Transhuman Condition

    By Jeff Pruchnic

    It has become increasingly difficult to ignore the ways that the centrality of new media and technologies — from the global networking of information systems and social media to new possibilities for altering human genetics — seem to make obsolete our traditional ways of thinking about ethics and…

    Paperback – 2016-08-04 
    Routledge
    Routledge Studies in Rhetoric and Communication

  • Communicating Mobility and Technology

    A Material Rhetoric for Persuasive Transportation

    By Ehren Helmut Pflugfelder

    Responding to the effects of human mobility and crises such as depleting oil supplies, Ehren Helmut Pflugfelder turns specifically to automobility, a term used to describe the kinds of mobility afforded by autonomous, automobile-based movement technologies and their ramifications. Thus far, few…

    Hardback – 2016-07-20
    Routledge
    Routledge Studies in Technical Communication, Rhetoric, and Culture

  • Authoring A Discipline

    Scholarly Journals and the Post-world War Ii Emergence of Rhetoric and Composition

    By Maureen Daly Goggin

    Authoring a Discipline traces the post-World War II emergence of rhetoric and composition as a discipline within departments of English in institutions of higher education in the United States. Goggin brings to light both the evolution of this discipline and many of the key individuals involved in…

    Paperback – 2016-07-08
    Routledge

  • Analyzing Digital Fiction

    Edited by Alice Bell, Astrid Ensslin, Hans Rustad

    Written for and read on a computer screen, digital fiction pursues its verbal, discursive and conceptual complexity through the digital medium. It is fiction whose structure, form and meaning are dictated by the digital context in which it is produced and requires analytical approaches that are…

    Paperback – 2016-07-08
    Routledge
    Routledge Studies in Rhetoric and Stylistics

  • Is Faith in God Reasonable?

    Debates in Philosophy, Science, and Rhetoric

    Edited by Corey Miller, Paul Gould

    The question of whether faith in God is reasonable is of renewed interest in today’s academy. In light of this interest, as well as the rise of militant religion and terrorism and the emergent reaction by neo-atheism, this volume considers this important question from the views of contemporary…

    Paperback – 2016-07-06
    Routledge
    Routledge Studies in the Philosophy of Religion

  • Women and Epistolary Agency in Early Modern Culture, 1450–1690

    Edited by James Daybell, Andrew Gordon

    Women and Epistolary Agency in Early Modern Culture, 1450–1690 is the first collection to examine the gendered nature of women’s letter-writing in England and Ireland from the late-fifteenth century through to the Restoration. The essays collected here represent an important body of new work by a…

    Hardback – 2016-06-20
    Routledge
    Women and Gender in the Early Modern World

  • Landmark Essays on Historiographies of Rhetorics

    Edited by Victor J Vitanza

    This reader presents essays that editor Victor Vitanza describes as "efforts at revisionary histories that are either quasi-traditional histories or radical subversive histories." They are influential works published over the past four decades by major rhetoricians and historians with radically…

    Paperback – 2016-06-15
    Routledge
    Landmark Essays Series

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