Rhetoric Products

  • The Neuroscience of Multimodal Persuasive Messages

    Persuading the Brain, 1st Edition

    By Dirk Remley

    In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological…

    Hardback – 2017-03-02
    Routledge
    Routledge Studies in Technical Communication, Rhetoric, and Culture

  • Tertullian and the Unborn Child

    Christian and Pagan Attitudes in Historical Perspective, 1st Edition

    By Julian Barr

    Tertullian of Carthage was the earliest Christian writer to argue against abortion at length, and the first surviving Latin author to consider the unborn child in detail. This book is the first comprehensive analysis of Tertullian’s attitude towards the foetus and embryo. Examining Tertullian’s…

    Hardback – 2017-02-23
    Routledge
    Medicine and the Body in Antiquity

  • Teachers on the Edge

    The WOE Interviews, 1989–2017, 1st Edition

    Edited by John Boe, David Masiel, Eric Schroeder, Lisa Sperber

    For over 25 years, the journal Writing on the Edge has published interviews with influential writers, teachers, and scholars. Now, Teachers on the Edge: The WOE Interviews, 1989–2017 collects the voices of 39 significant figures in writing studies, forming an accessible survey of the modern…

    Paperback – 2017-02-14
    Routledge

  • Computer Games and Technical Communication

    Critical Methods and Applications at the Intersection, 1st Edition

    By Jennifer deWinter, Ryan M. Moeller

    Taking as its point of departure the fundamental observation that games are both technical and symbolic, this collection investigates the multiple intersections between the study of computer games and the discipline of technical and professional writing. Divided into five parts, Computer Games and…

    Paperback – 2017-02-07
    Routledge
    Routledge Studies in Technical Communication, Rhetoric, and Culture

  • Communication, Public Discourse, and Road Safety Campaigns

    Persuading People to Be Safer, 1st Edition

    By Nurit Guttman

    This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed…

    Paperback – 2017-02-07
    Routledge
    Routledge Studies in Rhetoric and Communication

  • Using Sources Effectively

    Strengthening Your Writing and Avoiding Plagiarism, 5th Edition

    By Robert A. Harris

    Now in its fifth, expanded edition, Using Sources Effectively, Fifth Edition targets the two most prominent problems in current research-paper writing: the increase in unintentional plagiarism and the ineffective use of research source material. Designed as a supplementary textbook for both…

    Paperback – 2017-01-30
    Routledge

  • Attic Oratory and Performance

    1st Edition

    By Andreas Serafim

    In a society where public speech was integral to the decision-making process, and where all affairs pertaining to the community were the subject of democratic debate, the communication between the speaker and his audience in the public forum, whether the law-court or the Assembly, cannot be…

    Hardback – 2017-01-24
    Routledge
    Routledge Monographs in Classical Studies

  • Rhetorical Realism

    Rhetoric, Ethics, and the Ontology of Things, 1st Edition

    By Scot Barnett

    Rhetorical Realism responds to the surging interest in nonhumans across the humanities by exploring how realist commitments have historically accompanied understandings of rhetoric from antiquity to the present. For a discipline that often defines itself according to human speech and writing, the…

    Hardback – 2016-12-08
    Routledge
    Routledge Studies in Rhetoric and Communication

  • The Aboutness of Writing Center Talk

    A Corpus-Driven and Discourse Analysis, 1st Edition

    By Jo Mackiewicz

    Writing centers in universities and colleges aim to help student writers develop practices that will make them better writers in the long term and that will improve their draft papers in the short term. The tutors who work in writing centers accomplish such goals through one-to-one talk about…

    Hardback – 2016-12-06
    Routledge
    Routledge Studies in Rhetoric and Communication

  • Character Evidence in the Courts of Classical Athens

    Rhetoric, Relevance and the Rule of Law, 1st Edition

    By Vasileios Adamidis

    There has been much debate in scholarship over the factors determining the outcome of legal hearings in classical Athens. Specifically, there is divergence regarding the extent to which judicial panels were influenced by non-legal considerations in addition to, or even instead of, questions of law.…

    Hardback – 2016-11-29
    Routledge

  • Fate, Glory, and Love in Early Modern Gallery Decoration

    Visualizing Supreme Power, 1st Edition

    By Margaretha Rossholm Lagerlöf

    Analysing the decorative programmes of the most opulent European palaces of the time, Margaretha Rossholm Lagerlöf investigates how meaning was conveyed through display and visual effects. She explores the visual meaning inherent in the scheme of spatial relations; in effects of scale, perspective,…

    Paperback – 2016-11-28
    Routledge

  • Visual Rhetoric and Early Modern English Literature

    1st Edition

    By Katherine Acheson

    Early modern printed books are copiously illustrated with charts, diagrams, and other kinds of images that represent systems of thought and ways of doing things. Visual Rhetoric and Early Modern English Literature shows how these images fostered what Elizabeth Eisenstein called brainwork related…

    Paperback – 2016-11-28
    Routledge
    Material Readings in Early Modern Culture

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