Technical Communication Products

  • Readercentric Writing for Digital Media

    Theory and Practice, 1st Edition

    By David Hailey

    This book presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (…

    Paperback – 2014-02-28
    Baywood's Technical Communications

  • A Unified Theory of Information Design

    Visuals, Text and Ethics, 1st Edition

    By Nicole Amare, Alan Manning

    Communicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of diverse visual-communication forms and purposes within a common theoretical framework of information…

    Paperback – 2013-12-30
    Baywood's Technical Communications

  • Social Media in Disaster Response

    How Experience Architects Can Build for Participation, 1st Edition

    By Liza Potts

    Social Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant…

    Paperback – 2013-10-21
    ATTW Series in Technical and Professional Communication

  • Designing for User Engagement on the Web

    10 Basic Principles, 1st Edition

    Edited by Cheryl Geisler

    Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly…

    Paperback – 2013-07-09

  • Designing Web-Based Applications for 21st Century Writing Classrooms

    1st Edition

    By George Pullman, Gu Baotong

    Designing Web-Based Applications for 21st Century Writing Classrooms brings together, for the first time, a group of scholars and teachers who have been developing, on their own initiative, web-based solutions to technical and professional writing instructional problems. In industry the perennial…

    Paperback – 2013-06-30
    Baywood's Technical Communications

  • Designing Texts

    Teaching Visual Communication, 1st Edition

    By Eva R. Brumberger, Kathryn M. Northcut

    'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.…

    Paperback – 2013-05-30

  • Online Education 2.0

    Evolving, Adapting, and Reinventing Online Technical Communication, 1st Edition

    Edited by Kelli Cargile Cook, Keith Grant Davie

    First Published in 2017. Routledge is an imprint of Taylor and Francis, an Informa company.…

    Hardback – 2013-05-30

  • Stalinist Genetics

    The Constitutional Rhetoric of T. D. Lysenko, 1st Edition

    Edited by Dmitri Stanchevici

    Stalinist Genetics focuses on the rhetoric of T. D. Lysenko, the founder of an agrobiological doctrine (Lysenkoism) in the Stalinist Soviet Union. Using not only scientific but also political and ideological arguments, Lysenko achieved an official ban on Soviet Mendelian genetics. Though the ban…

    Hardback – 2011-09-15
    Baywood's Technical Communications

  • Teaching Intercultural Rhetoric and Technical Communication

    Theories, Curriculum, Pedagogies and Practice, 1st Edition

    By Barry Thatcher, Kirk St. Amant, Charles H Sides

    In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical…

    Hardback – 2011-03-15
    Baywood's Technical Communications

  • Envisioning Collaboration

    Group Verbal-visual Composing in a System of Creativity, 1st Edition

    By Geoffrey A. Cross, Charles H. Sides

    The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects often demand extensive teamwork, especially in the workplace. But how can collaboration engaging…

    Hardback – 2011-03-15
    Baywood's Technical Communications

  • A Research Primer for Technical Communication

    Methods, Exemplars, and Analyses, 1st Edition

    By Michael A. Hughes, Michael A. Hughes, George F. Hayhoe

    This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exemplars of research articles for study. Offering a solid grounding in the research underpinnings of the technical communication field, this resource has…

    Paperback – 2007-08-10

9Series in Technical Communication

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