Visual Communication Products

  • Gesture and Film

    Signalling New Critical Perspectives

    Edited by Nicholas Chare, Liz Watkins

    Gesture has held a crucial role in cinema since its inception. In the absence of spoken words, early cinema frequently exploited the communicative potential of the gestures of actors. As this book demonstrates, gesture has continued to assume immense importance in film to the present day. This…

    Hardback – 2015-11-30 
    Routledge

  • Creating Comics as Journalism, Memoir and Nonfiction

    By Randy Duncan, Michael Ray Taylor, David Stoddard

    This book provides student journalists, artists, designers, creative writers and web producers with the tools and techniques they need to tell nonfiction stories visually and graphically. Weaving together history, theory, and practical advice, seasoned nonfiction comics professors and scholars…

    Paperback – 2015-10-23 
    Routledge

  • Embodied Metaphors in Film, Television, and Video Games

    Cognitive Approaches

    Edited by Kathrin Fahlenbrach

    In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which…

    Hardback – 2015-10-19 
    Routledge
    Routledge Research in Cultural and Media Studies

  • Ecomedia

    Key Issues

    Edited by Stephen Rust, Salma Monani, Sean Cubitt

    Ecomedia: Key Issues is a comprehensive textbook introducing the burgeoning field of ecomedia studies to provide an overview of the interface between environmental issues and the media globally. Linking the world of media production, distribution, and consumption to environmental understandings,…

    Paperback – 2015-09-18 
    Routledge
    Key Issues in Environment and Sustainability

  • The Structure of Multimodal Documents

    An Empirical Approach

    By Tuomo Hiippala

    This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines…

    Hardback – 2015-06-16
    Routledge
    Routledge Studies in Multimodality

  • Brands

    Interdisciplinary Perspectives

    Edited by Jonathan E. Schroeder

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and…

    Hardback – 2015-01-08
    Routledge
    Routledge Interpretive Marketing Research

  • Visual Environmental Communication

    Edited by Anders Hansen, David Machin

    In 2008, the editors published a well-cited journal paper arguing that while scholarly work on media representations of environmental issues had made substantial progress in textual analysis there had been much less work on visual representations. This is surprising given the increasingly visual…

    Hardback – 2014-12-10
    Routledge

  • Framing the Interpreter

    Towards a visual perspective

    Edited by Anxo Fernández-Ocampo, Michaela Wolf

    Situations of conflict offer special insights into the history of the interpreter figure, and specifically the part played in that history by photographic representations of interpreters. This book analyses photo postcards, snapshots and press photos from several historical periods of conflict,…

    Paperback – 2014-11-26
    Routledge

  • Disturbing Argument

    Edited by Catherine Palczewski

    This edited volume represents the best of the scholarship presented at the 18th National Communication Association/American Forensic Association Conference on Argumentation. This biennial conference brings together a lively group of argumentation scholars from a range of disciplinary approaches and…

    Hardback – 2014-09-24
    Routledge

  • Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the…

    Hardback – 2014-07-18
    Routledge

  • Visual Culture and Public Policy

    Towards a visual polity?

    By Victor Bekkers, Rebecca Moody

    Traditionally, images have played an important role in politics and policy making, mostly in relation to propaganda and public communication. However, contemporary society is inundated with visual material due to the increasing ubiquity of media and visual technologies that facilitate the…

    Hardback – 2014-07-18
    Routledge
    Routledge Critical Studies in Public Management

  • Text and Image

    A Critical Introduction to the Visual/Verbal Divide

    By John Bateman

    Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary…

    Paperback – 2014-05-28
    Routledge

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